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Global Smartwatch Development Trends and Brand Strategies

Global Smartwatch Development Trends and Brand Strategies

The global smartwatch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smartwatch market between 2018 and 2022 is estimated at 16%. Apple Watch has been the most appealing with unique functions and appearance and thus has been the best-selling product of its kind over the past two years. For this reason, other counterparts have been imitating Apple Watch’s specifications and functions. This report provides the development of the global smartwatch market, focuses on three key development trends observed and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin.


  • DEVELOPMENT OF THE GLOBAL SMARWATCH INDUSTRY
    • Apple Watch to Drive Global Market Growth
    • Apple the Biggest Player in Smartwatch Market
      • Table Worldwide Smartwatch Shipments by Vendor, 2016 - 2017
  • GLOBAL DEVELOPMENT OF SMARTWATCH FEATURES
    • Three Major Smartwatch Trends
      • Table Development of Smartwatch Functions in 2017 and 2018
    • Three Development Trends of Smartwatch Functions
      • Direct Internet connectivity as Key Feature of Multi-functional Smartwatches
      • Popularization of NFC Payment
      • Smartwatches as Personal Health Monitoring Gadgets
  • PRODUCT STRATEGIES OF LEADING SMARTWATCH VENDORS
    • Apple Taps into MVNO Market with Direct Internet Access
    • Fitbit Targets Demand for High Price-Performance Products and Aggressively Taps into Healthcare Market
    • Fossil Defends Market Share with Fast Time-to-Market Strategy and Basic Smartwatch Functions
    • Garmin Avoids Competition with GPS Smartwatches Designed for Sports
    • Smartwatch Features Give a Clue to Vendors' Future Developments
  • MIC PERSEPCTIVE
    • Smartwatch Features to Focus on Direct Internet Access, NFC Payment, and Health Management
    • Existing Competitive Edges as Prerequisites for Tapping into Smartwatch Market
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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