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Brand Competition and Consumer Preference of Smart Wearables in Taiwan

Brand Competition and Consumer Preference of Smart Wearables in Taiwan

Using big data analytics, this research covers all top smart wearable brands sold on Taiwan's major online discussion forums, Mobile01, LineQ and PTT, with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and analysis of opinion leaders. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Brand Position
    • Brand Awareness
    • Opinion Leader Analysis
  • RESEARCH OBJECTIVE
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • Apple Watch Reviews
    • Garmin Fenix3 Reviews
    • Xiaomi Mi Band Reviews
    • Samsung Gear S Reviews
    • ASUS ZenWatch Reviews
    • Sony SWR10 Reviews
    • LG G Watch R Reviews
    • Jawbone UP24R Reviews
    • Lenovo Moto360 Reviews
  • OPINION LEADER ANALYSIS
    • Apple Watch
      • Table Opinion Leader Profile - Apple Watch
    • Garmin
      • Table Opinion Leader Profile - Garmin Watch
    • Mi Band
      • Table Opinion Leader Profile - Mi Band
  • CONCLUSION
    • Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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