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Brand Competition and Consumer Preference of the Chinese Washing Machine Market

Brand Competition and Consumer Preference of the Chinese Washing Machine Market

Using big data analytics, this research covers all top washing machine brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by washing machine sales, number of times online users mention about a particular washing machine brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES TRACKING
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • ihengIMa XPB40-688 Reviews
    • Midea MB55-V1010H Reviews
    • Littleswan TB70-V1058(H) Reviews
    • Hyundai XPB35-2188S Reviews
    • Hyundai XPB46-1218 Reviews
  • USER ANALYSIS
    • Haier
    • Littleswan
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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