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Brand Competition and Consumer Preference of the Chinese Water Purifier Market

Brand Competition and Consumer Preference of the Chinese Water Purifier Market

Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES
  • BRAND POSITION
  • BRAND AWARENESS
    • Joyoung JYW-T01 Reviews
    • Tesran TSY-2009C Reviews
    • An Zhi Xing AZX-JSQ-03 Reviews
    • Brita Maxtra Reviews
    • An Zhi Xing AZX-08UF-C3+2B Reviews
  • USER ANALYSIS
    • Xiaomi
    • Midea
    • Brita
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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