Lucintel Leadership Quadrant and Strategic Positioning of Facial Cleanser Suppliers
The facial cleanser manufacture landscape is diverse and continually evolving. Major players in facial cleanser market have diversified product portfolios, strong geographical reach, and have made several strategic initiatives. The dynamics of the facial cleanser market extends beyond routine macro-economic elements of supply and demand. It is the relationship between buyer's needs and seller's capabilities as well as the macroeconomic forces at work that affect the market. It is how well and how efficiently the sellers meet the needs of the buyers that determine long-term success.
Over the years the level of demand for facial cleansers has increased due to increasing awareness of customers on skincare, growing number of professional salons, parlors, and increasing awareness for facial care. Different forms of facial cleansers, such as cream, oil, liquid, and other are used for variety of personal and commercial uses and is forecast to grow at a CAGR of 5%. The major growth drivers for this market are the increase in number of working women, increasing disposable income, and changing climatic conditions.
Firms that produce facial cleanser are approaching market opportunities with starkly different strategies. Lucintel, a leading global management consulting and market research firm, has analyzed the global facial cleanser suppliers and has come up with a comprehensive research report, “Lucintel Leadership Quadrant and Strategic Positioning of Facial Cleanser Suppliers”. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders, contenders, visionaries, and specialists in the facial cleanser market and rates each facial cleanser producer.
This report also offers a full competitive analysis from target markets to product mapping, from selling strategies to production capabilities. In this research study, eight companies such as L’Oreal, Johnson & Johnson, Procter & Gamble, Unilever, Shiseido, Kao Corporation, Clarins, and Amore Pacific were analyzed and profiled because they are the top revenue producers for facial cleanser. The eight profiled manufacturers are grouped in the quadrant. The leadership quadrant analyzes the relative strength among these players. The leadership quadrant addresses the need in the market for manufacturer evaluation based on objective data and metrics.
A total of 60 figures / charts and 6 tables are provided in this 140-pages report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of this report, download the report brochure.
Collected from a series of primary vendor interviews and secondary sources, Lucintel provides its own scorecard for determining which of these companies is better aligned with future market opportunities and which has the ability to gain additional market share. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders and challengers in the facial cleanser market and rates each facial cleanser producer on two primary criteria as shown below:
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