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Global Writing Instruments Market (Pen, Pencils, Coloring Instruments, Markers & Highlighters): Insights, Trends & Forecast (2019-2023)

Global Writing Instruments Market (Pen, Pencils, Coloring Instruments, Markers & Highlighters): Insights, Trends & Forecast (2019-2023)

The global writing instruments market is estimated to reach US$20.29 billion in 2023, growing at a CAGR of 5.19% for the period spanning from 2019 to 2023. The factors such as increasing literacy rate, increasing investment in education, rising number of universities, increasing number of student enrollments and higher disposable income are expected to drive the market. However, growth of the industry will be challenged by increasing demand for online education services, increasing penetration of computers and rising preference of touch screen writing. A few notable trends include increasing number of promotional products, evolving environmental friendly products, rising education awareness, government policies to support education and growing demand for personalized writing instruments.

The global writing instruments market has been segmented into pen, pencil, coloring instruments, marker & highlighters and others. Pen accounted for the largest share in 2018 owing to rising trend of customized pens and continuous launch of new designer pens.

The fastest growing regional market is North America due to growing education awareness, launch of new and innovative writing instruments and growing demand for luxury writing instruments. Increasing number of student enrollment and introduction of multipurpose products have propelled the demand for writing instruments in school and colleges. Europe represents one of the largest markets for writing instruments and is already a well-penetrated market.

Scope of the report:

  • The report provides a comprehensive analysis of the global writing instruments market, segmented into pen, pencil, coloring instruments, marker & highlighters and others.
  • The major regional markets (Asia-Pacific, Europe, North America and Middle East/Africa) have been analyzed, along with country coverage of the U.S.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (BIC, Norwell Brands, Pilot Corporation, Richemont, Pelikan and Camlin) are also presented in detail.
Key Target Audience:
  • Writing Instruments Manufacturers
  • Raw Material Suppliers
  • End Users Industries
  • Consulting Firms
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
1.2 History
1.3 Development of Writing Instruments
Table 1: Development of Writing Instruments
2. Global Market
2.1 Global Writing Instruments Market by Value
Table 2: Global Writing Instruments Market by Value (2014-2018)
2.2 Global Writing Instruments Market Forecast by Value
Table 3: Global Writing Instruments Market Forecast by Value (2019-2023)
2.3 Global Writing Instruments Market Share by Type
Table 4: Global Writing Instruments Market Share by Type (2018)
2.3.1 Global Pen Market by Value
Table 5: Global Pen Market by Value (2014-2018)
2.3.2 Global Pen Market Forecast by Value
Table 6: Global Pen Market Forecast by Value (2019-2023)
2.3.3 Global Pencil Market by Value
Table 7: Global Pencil Market by Value (2014-2018)
2.3.4 Global Pencil Market Forecast by Value
Table 8: Global Pencil Market Forecast by Value (2019-2023)
2.3.5 Global Coloring Instruments Market by Value
Table 9: Global Coloring Instruments Market by Value (2014-2018)
2.3.6 Global Color Instruments Market Forecast by Value
Table 10: Global Color Instruments Market Forecast by Value (2019-2023)
2.3.7 Global Markers and Highlighters Market by Value
Table 11: Global Markers and Highlighters Market by Value (2014-2018)
2.3.8 Global Markers and Highlighters Market Forecast by Value
Table 12: Global Markers and Highlighters Market Forecast by Value (2019-2023)
2.4 Global Writing Instruments Market Share by Application
Table 13: Global Writing Instruments Market Share by Application (2018)
2.4.1 Global Student Market by Value
Table 14: Global Student Market by Value (2014-2018)
2.4.2 Global Working Professionals Market Forecast by Value
Table 15: Global Working Professionals Market Forecast by Value (2019-2023)
2.4.3 Global Institutions Market Forecast by Value
Table 16: Global Institutions Market Forecast by Value (2019-2023)
2.5 Global Writing Instruments Market Share by Region
Table 17: Global Writing Instruments Market Share by Region (2018)
3. Regional Market
3.1 Asia Pacific
3.1.1 Asia Pacific Writing Instruments Market by Value
Table 18: Asia Pacific Writing Instruments Market by Value (2014-2018)
3.1.2 Asia Pacific Writing Instruments Market Forecast by Value
Table 19: Asia Pacific Writing Instruments Market Forecast by Value (2019-2023)
3.2 Europe
3.2.1 Europe Writing Instruments Market by Value
Table 20: Europe Writing Instruments Market by Value (2014-2018)
3.2.2 Europe Writing Instruments Market Forecast by Value
Table 21: Europe Writing Instruments Market Forecast by Value (2019-2023)
3.3 North America
3.3.1 North America Writing Instruments Market by Value
Table 22: North America Writing Instruments Market by Value (2014-2018)
3.3.2 North America Writing Instruments Market Forecast by Value
Table 23: North America Writing Instruments Market Forecast by Value (2019-2023)
3.3.3 The U.S. Writing Instruments Market by Value
Table 24: The U.S. Writing Instruments Market by Value (2014-2018)
3.3.4 The U.S. Writing Instruments Market Forecast by Value
Table 25: The U.S. Writing Instruments Market Forecast by Value (2019-2023)
3.3.5 The U.S. Writing Instruments Market Share by Type
Table 26: The U.S. Writing Instruments Market Share by Type (2018)
3.3.6 The U.S. Pen Market by Value
Table 27: The U.S. Pen Market by Value (2014-2018)
3.3.7 The U.S. Pen Market Forecast by Value
Table 28: The U.S. Pen Market Forecast by Value (2019-2023)
3.3.8 The U.S. Pencil Market by Value
Table 29: The U.S. Pencil Market by Value (2014-2018)
3.3.9 The U.S. Pencil Market Forecast by Value
Table 30: The U.S. Pencil Market Forecast by Value (2019-2023)
3.3.10 The U.S. Coloring Instruments Market by Value
Table 31: The U.S. Coloring Instruments by Value (2014-2018)
3.3.11 The U.S. Coloring Instruments Market Forecast by Value
Table 32: The U.S. Coloring Instruments Forecast by Value (2019-2023)
3.4 MEA
3.4.1 MEA Writing Instruments Market by Value
Table 33: MEA Writing Instruments Market by Value (2014-2018)
3.4.2 MEA Writing Instruments Market Forecast by Value
Table 34: MEA Writing Instruments Market Forecast by Value (2019-2023)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing Literacy Rate
Table 35: Global Literacy Rate (Aged 15 or Above) (2014-2018)
4.1.2 Increasing Investment in Education
Table 36: Global Education Expenditure (2010-2030)
4.1.3 Rising Number of Universities
Table 37: Number of Universities by Country (2018)
4.1.4 Growing Number of Student Enrollment
Table 38: Global Higher Education Student Enrollment Forecast (2016-2020)
4.1.5 Increasing Disposable Income
Table 39: Global GDP Per Capita (2014-2018)
4.2 Key Trends & Developments
4.2.1 Increasing Number of Promotional Products Offered by Educational Institutes
4.2.2 Evolving Environmental Friendly Products
4.2.3 Rising Awareness of Role of Education
4.2.4 Growing Demand for Personalized Writing Instruments
4.2.5 Government Policies to Encourage Students to Pursue Education
4.3 Challenges
4.3.1 Increasing Demand for Online Education Services
Table 40: Global E-Learning Market Forecast (2018-2023)
4.3.2 Increasing Penetration of Computer Electronics
Table 41: Share of Households With Computer At Home (2014-2018)
4.3.3 Rising Preference of Touch Screen Writing
Table 42: Global Shipment For Touch Screen Displays (2014-2018)
5. Competitive Landscape
5.1 Global Market
5.1.1 Global Writing Instruments Market-Revenue Comparison
Table 43: Global Writing Instruments Market-Revenue Comparison (2018)
5.1.2 Global Writing Instruments Market-Market Cap Comparison
Table 44: Global Writing Instruments Market-Market Cap Comparison (2019)
6. Company Profiles
6.1 Societe BIC S.A
6.1.1 Business Overview
6.1.2 Financial Overview
Table 45: Societe BIC S.A Net Sales by Segments (2018)
Table 46: Societe BIC S.A Net Sales by Geographic Regions (2018)
Table 47: Societe BIC S.A Net Sales and Net Income (2014-2018)
6.1.3 Business Strategies
6.2 Newell Brands
6.2.1 Business Overview
6.2.2 Financial Overview
Table 48: Newell Brands Net Sales by Segments (2018)
Table 49: Newell Brands Net Sales by Region (2018)
Table 50: Newell Brands Net Sales and Net Income (2014-2018)
6.2.3 Business Strategies
6.3 Pilot Corporation
6.3.1 Business Overview
6.3.2 Financial Overview
Table 51: Pilot Corporation Net Sales by Segment (2018)
Table 52: Pilot Corporation Net Sales and Net Profit (2014-2018)
6.3.3 Business Strategies
6.4 Richemont (Montblanc)
6.4.1 Business Overview
6.4.2 Financial Overview
Table 53: Richemont Sales by Business Area (2018)
Table 54: Richemont Sales by Product Line (2018)
Table 55: Richemont Sales by Geographic Region (2018)
Table 56: Richemont Sales by Distribution Channel (2018)
Table 57: Richemont Sales and Profit (2015-2019)
6.4.3 Business Strategies
6.5 Pelikan Group
6.5.1 Business Overview
6.5.2 Financial Overview
Table 58: Pelikan Group Revenue by Business Segment (2018)
Table 59: Pelikan Group Revenue by Region (2018)
Table 60: Pelikan Group Revenue and Profit (Loss) (2014-2018)
6.5.3 Business Strategies
6.6 Kokuyo Camlin
6.6.1 Business Overview
6.6.2 Financial Overview
Table 61: Kokuyo Camlin Revenue and Profit (2014-2018)
6.6.3 Business Strategies

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