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Global E-Cigarette Market Report: 2015 Edition

1. Introduction: E-Cigarette
1.1 Overview
1.1.1 Working and Design of E-Cigarette
1.1.2 Types of E-Cigarette
1.2 Manufacturing of an E-Cigarette
1.3 Potential Risk and Benefits of Using E-Cigarette
2. E-Cigarette Market Analysis
2.1 Global Market
-Market Value
-Distribution Channels
-Regional Breakdown
2.2 Regional Markets
2.2.1 The US
-Market Value
-Market Volume
-Key Segments
-Distribution Channels
2.2.2 Europe
-Market Value
-Market Volume
-UK Market
2.2.3 Canada
2.2.4 Other Regions
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Growth of E-Cigarette Users
3.1.2 Consumption Amount of Nicotine
3.1.3 Price Advantage
3.1.4 Consumer Benefits of Using E-Cigarettes
3.1.5 Low Consumption of Cigarettes
3.1.6 Increasing Personal Income
3.1.7 Increasing Global Population
3.2 Key Trends
3.2.1 More Consolidation in E-Cigarette Industry
3.2.2 E-Cigarette as an Aid to Quit Smoking
3.2.3 E-Cigarette Use among Young Adults & High Income Smokers
3.2.4 E-Cigarette Manufacturers Going for Product Differentiation
3.2.5 China to Boost E-Cigarette Market
3.3 Significant Developments
3.3.1 Heat-Not-Burn Products
3.3.2 Nicotine Inhalers
3.3.3 NRT: Patches, Gums, Lozenges
3.4 Challenges
3.4.1 E-Cigarette Rules and Regulations
3.4.2 Marketing of Both Combustibles and E-Cigarette
4. Competitive Landscape
4.1 Global Market
4.2 Regional Markets
4.2.1 US
4.2.2 UK
5. Company Profiles
5.1 Reynolds American Inc.
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
5.2 Imperial Tobacco Group PLC
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
5.3 Altria Group, Inc.
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
List of Charts
Basic Anatomy of an E-Cigarette
Global E-Cigarette Market Value (2010-2014)
Global E-Cigarette Market by Channels (2014)
Global E-Cigarette Market by Regions (2014)
The US E-Cigarette Market Value (2008-2018E)
The US E-Cigarette Sales Volume (2011-2018E)
The US E-Cigarette Market by Channels (2014)
The US Vapor Category Market by Segments (2013/2014)
The US E-Cigarette Market by Segments (2014)
The US E-Cigarette Flavor Market Share (2012/2013)
European E-Cigarette Market Value (2011-2018E)
European E-Cigarette Sales Volume (2011-2018E)
The UK E-Cigarette Market Value and Volume (2011-2018E)
E-Cigarette Users by Regions (2011-2018E)
E-Cigarette Prices by Regions (2011-2018E)
Global Cigarette Consumption (2000-2014)
Number of Cigarettes Sold in the US (2008-2014)
Global GDP - World & Regions (2009-2014)
Global GNI per Capita - World & Regions (2009-2014)
Global Population (2009-2014)
Young Adult E-Cigarette Users & Smoking More
High-Income E-Cig Users & Smoking More
Global E-Cigarette Patents (2005-2014E)
E-Cigarette Inventions by Country of Origin (2014)
Global Vapor Market Share by Company (2014)
US E-Cigarette Value Share by Company – All Channels (July 2015)
US E-Cigarette Unit Share by Company – All Channels (July 2015)
US E-Cigarette Value Share by Company – Convenience Stores (July 2015)
US E-Cigarette Unit Share by Company - Convenience Stores (July 2015)
US E-Cigarette Market Share by Company - Drug Stores (2012/2013)
Reynolds American Revenue Share by Business Segment (2014)
Reynolds American Net Sales and Net Income (2010-2014)
Imperial Tobacco Group’s Revenue Share by Segments (2014)
Imperial Tobacco Group's Revenue and Net Income (2010-2014)
Imperial Tobacco Group's Tobacco Segment Net Revenue (2010-2014)
Altria's Revenue Share by Business Segment (2014)
Altria’s Net Sales and Net Income (2010-2014)
Global E-Cigarette Market Forecast (2013–2018F)
List of Tables
E-Cigarette Industry - Mergers & Acquisitions (2011-2014)
Global E-Cigarette Industry by Company/Brands (2014)
E-Cigarette Company and Brands in UK (2014)
Dependent & Independent Variables (2010-2014)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

Global E-Cigarette Market Report: 2015 Edition

E-cigarette, commonly called as E-cig, is a battery-powered device that gives inhaled doses of nicotine through vaporized solution, a substitute for traditional combustibles tobacco products. The major difference between E-cigarettes and tobacco cigarettes is that an E-cig does not contain tobacco and no combustion takes place when used. The global E-cigarette market has grown considerably with different variants of E-cigarettes since its initial launch in 2007 in developed countries like the US and Europe.

The key factors which are anticipated to drive market growth include growth of E-cigarette users, associated consumer benefits of using E-cigarettes versus conventional cigarette, increasing personal income and low price of E-cigarette among others. Some of the noteworthy industry trends include consolidation in E-cigarette industry, manufacturers going for product differentiation and China to boost E-cigarette market. However, the industry remains threatened by certain challenges which include regulations and restrictions on E-cigarettes.

The report provides a comprehensive study of the global E-cigarette market and also major regional markets. The competition in the global E-cigarette market is highly fragmented, with large players like Reynolds’s American, Imperial Tobacco Group and Altria Group. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.


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