Virtual Reality Cardboard Market 2015-2019 - Industry Analysis
About VR cardboard
VR cardboard which is also known by terms such as Google Cardboard and VR headsets are devices that act as a mount for smartphones and tablets. It is a platform developed by Google that provides downloadable instructions to individuals and manufacturers for building VR headsets. The name suggests that the headset can be built out of cardboard, but does not necessarily mean that other materials cannot be used. The market is still in the initial stages of commercialization, but has witnessed several vendors offering products across all geographies.
Technavio's analysts forecast the global VR cardboard market to grow at a CAGR of 182.9% in terms of revenue and 150.8% in terms of unit shipment over the period 2014-2019.
Covered in this report
The report covers the current scenario and growth prospects of the global VR cardboard market for the period of 2015-2019. To arrive at the market size, we have considered the sales of VR headsets by six vendors in the “listed products” category as well as other vendors in the “non-listed products” category. All headsets manufactured using wood, plastic, cardboard, or aluminum are considered in the report. Sales across all geographies have been considered to calculate the market size. We have arrived at the market size by taking into account the number of VR headsets sold since its launch in June 2014. The market is divided into the following segments based on vendors:
Technavio Announces the Publication of its Research Report – Global Virtual Reality Cardboard Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Virtual Reality Cardboard Market: DODOCase, I AM CARDBOARD, KNOXLABS, Powis Custom, Unofficial Cardboard and ZAAK
Commenting on the report, an analyst from Technavio’s team said: “There are several apps available for Google Cardboard, including some very interesting ones, but they do not offer much utility factor. Also, the end users for these apps are limited to individual consumers and not the enterprise segment. There are several other uses of Google Cardboard such as teleconferencing, live streaming of meetings, concerts and videos, surveillance, simulation and training, and even pornography.”
According to the report, the low cost of Google Cardboard is one of the major reasons for the virtual reality cardboard market to grow. It is the single most appealing factor for consumers. The assembly parts used to build VR cardboard are not expensive and nor does it require heavy machinery or huge manufacturing plants to produce VR cardboards.
Further, the report states that lack of content and low resolution apps, this is the major drawback the market is witnessing.
DODOCase, I AM CARDBOARD, KNOXLABS, Powis Custom, Unofficial Cardboard, ZAAK
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