Pro AV Market by Type and Geography - Forecast and Analysis 2019-2023

Pro AV Market by Type and Geography - Forecast and Analysis 2019-2023

Global Pro AV Market: About this market

Technavio’s pro AV market analysis considers sales from both pro AV products and services. Our analysis also considers the demand for pro AV in APAC, Europe, MEA, North America, and South America. In 2018, the products segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the increasing demand for pro AV equipment for use in various applications will play a significant role in the products segment to maintain its market position. Also, our global pro AV market report looks at factors such as increased use of digital signage, rise in popularity of e-learning, and advances in technology. However, high costs and challenges of quantifying ROI, low replacement cycle, and increased emphasis on one-on-one learning may hamper the growth of the pro AV industry over the forecast period.

Global Pro AV Market: Overview

Increased use of digital signage

Digital signage displays information about attractive offers, new products, and enhanced services at various shopping points, thereby promoting brand names and related products and services. The demand for interactive digital signage or touchscreen signage display is expected to increase in the retail industry, corporate offices, transportation sector, exhibition halls, hotels, stadiums, and various public spaces. Pro AV products, such as displays, and sound reinforcement, are essential components of digital signage. This will lead to the expansion of the global pro AV market at a CAGR of over 10% during the forecast period.

Incorporation of new technologies

The increasing demand for pro AV equipment has encouraged various technological advancements. Consumers are increasingly adopting technologically advanced equipment and devices, such as 360-degree cameras, drones, and VR to develop content. The emergence of such new products and platforms has driven market vendors to integrate support for new categories, such as VR content. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global pro AV market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global pro AV market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pro AV manufacturers, that include Anixter International Inc., AVI Systems Inc., AVI-SPL Inc., CCS Presentation Systems, Diversified, Ford Audio-Video LLC, New Era Technology, Telerent Leasing Corp., Unified Technology Systems, and Vistacom Inc.

Also, the pro AV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global media and entertainment market
      • Table Segments of global media and entertainment market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Products - Market size and forecast 2018-2023
      • Table Products - Market size and forecast 2018-2023 ($ billions)
      • Table Products - Year-over-year growth 2019-2023 (%)
    • Display – Market size and forecast 2018-2023
      • Table Display – Market size and forecast 2018-2023 ($ bn)
      • Table Display – Year-over-year growth 2019-2023 (%)
    • Projectors – Market size and forecast 2018-2023
      • Table Projectors – Market size and forecast 2018-2023 ($ bn)
      • Table Projectors – Year-over-year growth 2019-2023 (%)
    • Sound reinforcement – Market size and forecast 2019-2023
      • Table Sound reinforcement – Market size and forecast 2018-2023 ($ bn)
      • Table Sound reinforcement – Year-over-year growth 2019-2023 (%)
    • Conferencing – Market size and forecast 2018-2023
      • Table Conferencing – Market size and forecast 2018-2023 ($ bn)
      • Table Conferencing – Year-over-year growth 2019-2023 (%)
    • Others – Market size and forecast 2018-2023
      • Table Others – Market size and forecast 2018-2023 ($ bn)
      • Table Others – Year-over-year growth 2019-2023 (%)
    • Services - Market size and forecast 2018-2023
      • Table Services - Market size and forecast 2018-2023 ($ billions)
      • Table Services - Year-over-year growth 2019-2023 (%)
    • Installation services– Market size and forecast 2018-2023
      • Table Installation services – Market size and forecast 2018-2023 ($ bn)
      • Table Installation services – Year-over-year growth 2019-2023 (%)
    • AV acquisition and delivery– Market size and forecast 2018- 2023
      • Table AV acquisition and delivery – Market size and forecast 2018-2023 ($ bn)
      • Table AV acquisition and delivery – Year-over-year growth 2019-2023 (%)
    • Maintenance – Market size and forecast 2018-2023
      • Table Maintenance – Market size and forecast 2018-2023 ($ bn)
      • Table Maintenance – Year-over-year growth 2019-2023 (%)
    • IT networking services – Market size and forecast 2017- 2022
      • Table IT networking services – Market size and forecast 2018-2023 ($ bn)
      • Table IT networking services – Year-over-year growth 2019-2023 (%)
    • System design– Market size and forecast 2018-2023
      • Table System design – Market size and forecast 2018-2023 ($ bn)
      • Table System design – Year-over-year growth 2019-2023 (%)
    • Others – Market size and forecast 2018-2023
      • Table Others – Market size and forecast 2018-2023 ($ bn)
      • Table Others – Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ billions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ billions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global digital signage market – Market size and forecast 2017-2022 ($ mn)
      • Table Global digital classroom hardware market – Market size and forecast 2017-2022 ($ bn)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Training for pro AV equipment
    • Incorporation of new technologies
    • Transition to mobile platforms
    • Adoption of cloud platforms
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anixter International Inc.
      • Table Anixter International Inc. - Vendor overview
      • Table Anixter International Inc. - Product segments
      • Table Anixter International Inc. - Organizational developments
      • Table Anixter International Inc. - Geographic focus
      • Table Anixter International Inc. - Segment focus
      • Table Anixter International Inc. - Key offerings
    • AVI Systems Inc.
      • Table AVI Systems Inc. - Vendor overview
      • Table AVI Systems Inc. - Business segments
      • Table AVI Systems Inc. - Organizational developments
      • Table AVI Systems Inc. - Key offerings
    • AVI-SPL Inc.
      • Table AVI-SPL Inc. - Vendor overview
      • Table AVI-SPL Inc. - Business segments
      • Table AVI-SPL Inc. - Organizational developments
      • Table AVI-SPL Inc. - Key offerings
    • CCS Presentation Systems
      • Table CCS Presentation Systems - Vendor overview
      • Table CCS Presentation Systems - Business segments
      • Table CCS Presentation Systems - Key offerings
    • Diversified
      • Table Diversified - Vendor overview
      • Table Diversified - Business segments
      • Table Diversified - Organizational developments
      • Table Diversified - Key offerings
    • Ford Audio-Video LLC
      • Table Ford Audio-Video LLC - Vendor overview
      • Table Ford Audio-Video LLC - Business segments
      • Table Ford Audio-Video LLC - Organizational developments
      • Table Ford Audio-Video LLC - Key offerings
    • New Era Technology
      • Table New Era Technology - Vendor overview
      • Table New Era Technology - Business segments
      • Table New Era Technology - Key offerings
    • Telerent Leasing Corp.
      • Table Telerent Leasing Corp. - Vendor overview
      • Table Telerent Leasing Corp. - Business segments
      • Table Telerent Leasing Corp. - Organizational developments
      • Table Telerent Leasing Corp. - Key offerings
    • Unified Technology Systems
      • Table Unified Technology Systems - Vendor overview
      • Table Unified Technology Systems - Business segments
      • Table Unified Technology Systems - Organizational developments
      • Table Unified Technology Systems - Key offerings
    • Vistacom Inc.
      • Table Vistacom Inc. - Vendor overview
      • Table Vistacom Inc. - Business segments
      • Table Vistacom Inc. - Organizational developments
      • Table Vistacom Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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