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Global Sensitive Toothpaste Market 2019-2023

Global Sensitive Toothpaste Market 2019-2023

About this market

The increasing demand for natural and organic oral care products will foster the sensitive toothpaste market growth in the forthcoming years. With the rising personal health and dental hygiene, the demand for organic toothpaste for curing tooth sensitivity is quite high. As a result, end-users increasingly prefer oral care products made of organic ingredients. Such rising awareness of synthetic ingredients will lead to the rising demand for natural and organic products including sensitive toothpaste. Technavio’s analysts have predicted that the sensitive toothpaste market will register a CAGR of nearly 5% by 2023.

Market Overview

Increase in demand for natural and organic oral care products

One of the growth drivers of the global sensitive toothpaste market is the increase in demand for natural and organic oral care products. The demand for organic toothpaste to cure tooth sensitivity is high, owing to over personal health and dental hygiene which is expected to drive the market.

Availability of counterfeit products diminishing the brand value of genuine products

One of the challenges in the growth of the global sensitive toothpaste market is the availability of counterfeit products diminishing the brand value of genuine products. Counterfeit oral care products such as toothpaste can contain petrochemicals, diethylene glycol, and other toxic chemicals, which can negatively impact the oral health of the user.

For the detailed list of factors that will drive and challenge the growth of the sensitive toothpaste market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented with the presence of several market players. Vendors in the global sensitive toothpaste market are focusing on offering multifunctional sensitive toothpaste, as it offers more benefits than conventional toothpaste. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.


Press Release

Technavio Announces the Publication of its Research Report – Global Sensitive Toothpaste Market 2019-2023

Technavio recognizes the following companies as the key players in the global sensitive toothpaste market: Church & Dwight Co., Inc., Colgate-Palmolive Company, GlaxoSmithKline plc., Procter & Gamble, and Unilever.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is the opinions of health experts and physicians increase product awareness.”

According to the report, one of the major drivers for this market is the increase in demand for natural and organic oral care products.

Further, the report states that one of the major factors hindering the growth of this market is the high adoption of homemade remedies and alternative products.

Companies Mentioned

Church & Dwight Co., Inc.

Colgate-Palmolive Company

GlaxoSmithKline plc.

Procter & Gamble

Unilever

  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care (BPC) products market
      • Table Segments of global beauty and personal care (BPC) products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Introduction of multifunctional sensitive toothpaste
    • Opinions of health experts and physicians increase product awareness
    • Access to distribution channels through omnichannel strategy
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Church & Dwight Co., Inc.
      • Table Church & Dwight Co., Inc. - Vendor overview
      • Table Church & Dwight Co., Inc. - Business segments
      • Table Church & Dwight Co., Inc. - Organizational developments
      • Table Church & Dwight Co., Inc. - Geographic focus
      • Table Church & Dwight Co., Inc. - Segment focus
      • Table Church & Dwight Co., Inc. - Key offerings
    • Colgate-Palmolive Company
      • Table Colgate-Palmolive Company - Vendor overview
      • Table Colgate-Palmolive Company - Business segments
      • Table Colgate-Palmolive Company - Organizational developments
      • Table Colgate-Palmolive Company - Geographic focus
      • Table Colgate-Palmolive Company - Segment focus
      • Table Colgate-Palmolive Company - Key offerings
    • GlaxoSmithKline plc.
      • Table GlaxoSmithKline plc. - Vendor overview
      • Table GlaxoSmithKline plc. - Business segments
      • Table GlaxoSmithKline plc. - Organizational developments
      • Table GlaxoSmithKline plc. - Geographic focus
      • Table GlaxoSmithKline plc. - Segment focus
      • Table GlaxoSmithKline plc. - Key offerings
    • Procter & Gamble
      • Table Procter & Gamble - Vendor overview
      • Table Procter & Gamble - Business segments
      • Table Procter & Gamble - Organizational developments
      • Table Procter & Gamble - Geographic focus
      • Table Procter & Gamble - Segment focus
      • Table Procter & Gamble - Key offerings
    • Unilever
      • Table Unilever - Vendor overview
      • Table Unilever - Business segments
      • Table Unilever - Organizational developments
      • Table Unilever - Geographic focus
      • Table Unilever - Segment focus
      • Table Unilever - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
  • Explore Technavio

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