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Unified Commerce

Unified Commerce

First there was multi-channel, then cross-channel, then the dreaded omni-channel to describe the progress of integrating retail functions.  The problem with each of these terms is it doesn’t really describe what retailers are really trying to do.  Retailers are racing to get a a single version of the truth regarding the customer and the order.  Information that can utilized, tracked and accessed regardless of the channel.  Further, they need insight into things coming into their supply chain and integration on the final delivery to the customer (plus order feedback) regardless of how the customer gets the product.  Unified Commerce is one step beyond omni-channel and includes the technology enabled retail functions (both inside and outside the company) to serve the consumer where, when and how they desire.

Over 86% of all software spending in retail is now focused on the concept of Unified Commerce. This study, part of the IHL Insight MarketView line of research, outlines the pillars of these buckets of spend, how big that market is and who the leaders are in North America and worldwide.

IHL has been advising the retail community (vendors and retailers alike) since 1996 in retail information technology evolution and strategy.  The IHL Insight Market View series of research studies build upon all this knowledge and add analyst insight to graphically display vendor positioning, drive for innovation  and projected growth.

Over the years we’ve amassed a tremendous amount of primary- and secondary-source data through first hand consulting experience in this pursuit. From this ever-growing knowledge base,  offerings like our Sophia Data Service, The Worldview IT Sizing Forecast Model as well as custom research projects have been developed and successfully launched.

The goal of this report, as well as the entire IHL Retail Executive Advisory Program (REAP), is to provide the retail community with the most detailed and complete picture imaginable of the retail technology landscape. We do this to assist retailers in vendor selection and to help the industry understand the trends, drivers and barriers that are fundamentally transforming our industry.

Who are the real leaders?  What are the real software rankings?  Who is leading in the Retail SaaS market? Which vendors are leading in sales, innovation, market reach and can implement a complete Unified Commerce approach?  It’s all here.

Retailers are encouraged to use these charts in discussions with their vendor partners. It is our intent that they provide unique insights into vendor strategy and provide thought-provoking questions as we all move though and prosper in the Era of Intentional Innovation.

Please note: the PDF e-mail from publisher version of this report is for a global site license.

Market Definitions
Market Size
Market Forecast and Growth
Vendor Rankings
Trends, Drivers, and Barriers
IHL Insight Market View Vendor Positioning Maps
Vendor Profiles (see above for what’s included)
Appendix – Categories of Software Included

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