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Beacons: Privacy, Promise, Potential – Retail’s Opportunity

Beacons: Privacy, Promise, Potential – Retail’s Opportunity

Among the various technologies that the retail press deals with currently, few garner as much mindshare as those often referred to as Beacons or other indoor positioning systems. Systems such as Wi-Fi or Bluetooth Beacons or Visible Light Communication (VLC) come with great potential to increase sales, increase the customer experience and help retailers stand out in a crowded world that is increasingly having to compete with not only giants like Wal-Mart but also online retailers such as Amazon.

But in the midst of this opportunity is also the minefield around customer privacy. This study talks about best practices, how best to engage consumers to allow for the collection of data that really matters, and what you must do to compel consumers to use the systems.

We look at trends, barriers, best practices and provide a forecast for each of the technologies included worldwide.

The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the worldwide retail IT market. The complete outline is below.


1.0 Introduction and Backgrount
2.0 History of Technologies
2.1 Location Technology Timeline
3.0 The Dance With Customers
4.0 Are Retailers In The Lead
4.1 Are Retailers Ready
4.2 Where’s the BUDGET!
4.3 What Smart Retailers Are Doing
5.0 Potential For Beacons
6.0 What About Privacy
6.1 Best Practice – Applied In Way Consumers Want To Be Tracked
6.2 Laws – What You Can And Cannot Do
7.0 Trends, Drivers, Barriers
8.0 Technology Overviews, Strengths and Weaknesses
9.0 Market Size and Forecast
10.0 Best Practices
11.0 Where The Big Dogs Play
12.0 What We See Ahead
13.0 Methodology

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