Worldwide Smart Speaker Market Shares, 2018: Amazon Maintains Its Lead in Volume and Value

Worldwide Smart Speaker Market Shares, 2018: Amazon Maintains Its Lead in Volume and Value

This IDC study reviews the worldwide smart speaker market shares for 2018."2018 marked yet another strong step forward for the worldwide smart speaker market," says Ramon T. Llamas, research director for IDC's Consumer Internet of Things research program. "With another year of triple-digit growth and interest from multiple regions around the world, the smart speaker has begun to plant itself into consumer consciousness. Combined with more vendors releasing multiple devices at various price points, there is a smart speaker for nearly everyone. Layer on top of this the numerous functionalities that smart speakers have beyond audio, particularly its capabilities to operate alongside other smart home devices, and the market is set for continued growth and expansion."

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