U.S. Wearables Market Shares, 2016: Fitbit Keeps Grip
This IDC study examines the market shares of the major vendors in the U.S. wearables market in 2016. "The U.S. wearables market reached a crossroads in 2016," says Ramon T. Llamas, research manager with IDC's Wearables team. "First-generation devices that collect and report the most basic of user data are on their way out. Consumers clearly want more, but OEMs have been struggling to discern exactly what that means. This has led some companies to develop devices that behave more like smartphones while others have quietly shut their doors.""What we also saw was the new directions that wearables will take in 2017," continues Llamas. "Smartwatches with cellular connectivity, closer attention to design, watches that actually look like watches, and an emphasis on third-party applications began to take root during the year, pointing to continued development. These will help shore up the user base of wearables while adding new users going forward."
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