The Monetization Ecosystem
This IDC Perspective introduces the monetization ecosystem and identifies the key functions in a modern monetization system, and the document also provides a few scenarios of how these functions can be used together. This includes functions that support new business models, which are increasingly subscription and consumption based or leverage new price optimization and guidance applications that are increasingly being implemented."Monetization systems are evolving to enable companies to price more effectively, help their salespeople guide customer deals to the right price, and allow a company to implement new business models faster. The major trends driving monetization evolution are subscription/consumption business models, ML/AI analysis of customer behavior to price effectively, digital commerce, and the increasing use of SaaS applications, which speed adoption and time to value. Companies wanting to efficiently grow tomorrow should consider new monetization technologies today." — Mark Thomason, research director for Digital Business Models and Monetization
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