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The Monetization Ecosystem

The Monetization Ecosystem

This IDC Perspective introduces the monetization ecosystem and identifies the key functions in a modern monetization system, and the document also provides a few scenarios of how these functions can be used together. This includes functions that support new business models, which are increasingly subscription and consumption based or leverage new price optimization and guidance applications that are increasingly being implemented."Monetization systems are evolving to enable companies to price more effectively, help their salespeople guide customer deals to the right price, and allow a company to implement new business models faster. The major trends driving monetization evolution are subscription/consumption business models, ML/AI analysis of customer behavior to price effectively, digital commerce, and the increasing use of SaaS applications, which speed adoption and time to value. Companies wanting to efficiently grow tomorrow should consider new monetization technologies today." — Mark Thomason, research director for Digital Business Models and Monetization

Please Note: Extended description available upon request.


Executive Snapshot
Situation Overview
Introduction
IDC's Monetization Ecosystem
Opportunity Capture Functions
eCommerce
CRM and Customer Portals
Guided Selling
Omni-Channel Commerce
Monetization Management
Typical Subscription Relationship Management Functions
Offer Management
Orders, Rating, Billing, Invoice, Collect
Payments, Credit, Refund
Revenue Recognition
Analytics/Reporting
Price Optimization
Usage Intelligence
Provision
Finance/Accounting
Accounting/Financial Management
Tax and Commission
Databases
Orders-Products
Usage
Entitlement and Policies
Customer Accounts
Monetization Scenarios
Scenario 1: Simple B2B Subscription, No Consumption Pricing
Scenario 2: Subscription with Consumption/Metered Pricing
Scenario 3: B2B/B2C Omni-Channel Commerce with Physical Products, No Subscription
Advice for the Technology Buyer
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Related Research
Synopsis

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