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IDC's Worldwide Augmented and Virtual Reality Spending Guide Taxonomy, 2016

IDC's Worldwide Augmented and Virtual Reality Spending Guide Taxonomy, 2016

This IDC study provides an overview of key Worldwide Augmented and Virtual Reality Spending Guide product and market definitions. The taxonomy provides product definitions as well as a description of IDC's approach to segmenting and measuring the ARVR market."For many years, augmented and virtual reality were the stuff of science fiction. Now with powerful smartphones powering inexpensive VR headsets, the consumer market is primed for new paid and user-generated content-driven experiences. Recent developments demonstrate the powerful impact augmented reality IT solutions can have at the industry level in fields like healthcare, and over the next five years, we expect to see that promise become realized in other fields like education, logistics, and manufacturing." — Chris Chute, vice president, Customer Insights and Analysis Group

IDC Opinion
In This Study
Situation Overview
What Is a Vertical Industry?
Economic Entities, Enterprises, and Establishments
IDC's Sector and Associated Primary Vertical Markets
What Is a Sector?
Addressable Market
Technology View of the ARVR Market
IDC's Methodology
Primary Data Sources
Secondary Data Sources
Future Outlook
Essential Guidance
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Related Research
Geographic Scope

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