IDC PlanScape: Breakthrough Retail Analytics
This IDC study looks at breakthrough retail analytics in the context of the industry's digital transformation and details the opportunities at hand, how it can be achieved, and the key stakeholders involved."IDC Retail Insights believes that successful adoption and thoroughgoing deployment of breakthrough retail analytics depends on developing these capabilities in lockstep with digital transformation. A triad of leadership is required — C-level champions of enterprise digital transformation, chief analytics officers charged with developing shared analytics services, and line-of-business executives focused on process- and role-level adoption," said Greg Girard, program director, IDC Retail Insights.
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