IDC PlanScape: Breakthrough Retail Analytics

IDC PlanScape: Breakthrough Retail Analytics

This IDC study looks at breakthrough retail analytics in the context of the industry's digital transformation and details the opportunities at hand, how it can be achieved, and the key stakeholders involved."IDC Retail Insights believes that successful adoption and thoroughgoing deployment of breakthrough retail analytics depends on developing these capabilities in lockstep with digital transformation. A triad of leadership is required — C-level champions of enterprise digital transformation, chief analytics officers charged with developing shared analytics services, and line-of-business executives focused on process- and role-level adoption," said Greg Girard, program director, IDC Retail Insights.

IDC PlanScape Figure
Executive Summary
Why Are Breakthrough Retail Analytics Important?
Same "Rights for Retail" Plus Complexity Spells Greater Risks
Current Analytics Leave Decision Makers in the Dark and Stakeholders Out of the Loop
Benefits of Breakthrough Retail Analytics
What Are Breakthrough Retail Analytics?
Product, Customer, and Journey Genomes
Machine Learning
Consumer Choice Models
Omni-Channel Marketing Attribution Analytics
Prescriptive Enterprise Trade-Off and Prescriptive Root Cause Analytics
Prescriptive Enterprise Trade-Off Analytics
Prescriptive Root Cause Pattern Recognition
Personality Portraits and Sentiment, Emotion, and Tone Analysis
Personality Portraits
Sentiment, Emotion, and Tone Analysis
Competitive Product, Assortment, and Market Intelligence
Wisdom of Crowds
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Breakthrough Retail Analytics?
Essential Guidance
Related Research

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