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IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality

IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality

In this report, we highlight some of the key challenges faced by enterprises in the digital era and the multi-channel world with a focus on customer experiences. We then also present use cases and examples of how leading organizations are creating the customer experience of the future using emerging technologies such as AR/VR and even utilizing practices such as gamification. "We live in an era today where consumer attention is very sparse due to the various online options available and customers go for the service that offers the fastest or cheapest gratification. In such situations, immersive technologies such as AR/VR and gamification can help drive higher engagement with customers and even create a loop for repeat purchases or visits," says Avinav Trigunait, Lead, AP AR/VR and Future of Work research practice. Disclaimer: IDC PeerScape: Practices for Creating Superior Experiences with Augmented and Virtual Reality cites certain technology vendors. This information is for general purpose use only. In no instance does any citation represent IDC's endorsement of a vendor's products or strategy, now or in the future.


IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Augment Offline Journeys with Digital Experiences Using AR/VR Technologies
Challenge
Examples
Vroom Uses VR Showrooms to Attract Buyers with Immersive Experiences
Starbucks Deepens In-Store Experiences with Digital Storytelling
Guidance
Practice 2: Help Users Contextualize Products Within Their Personal Setting Using AR
Challenge
Example
Guidance
Practice 3: Combine AR/VR with Gamification to Improve Customer Engagement
Challenge
Example
Guidance
Practice 4: Create New Business Models with AR/VR
Challenge
Example
Guidance

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