GITEX Shopper 2016
In this Flash, IDC provides a brief overview of the GITEX Shopper event that took place on October 1–8, 2016 in the United Arab Emirates (UAE). GITEX Shopper is the largest consumer electronics event in the Middle East, where devices from leading brands are showcased and introduced. GITEX Shopper also serves as a medium for boosting brand visibility and sales, as well as a platform for brands to directly engage with their customers.
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