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Canadian Consumer Perceptions of 3D Printing

Canadian Consumer Perceptions of 3D Printing

This IDC study explores Canadian consumer perceptions and adoption of 3D printing technology. The survey, which was fielded in November 2014, asked respondents about their current knowledge and usage of 3D printing, as well as their purchase and usage intentions. The study focuses on active versus passive sources of information, means of accessing a 3D printer, types of materials used, and price expectations. The Essential Guidance section recommends appropriate marketing strategies.

"While there is a relatively high level of awareness of 3D printing among consumers, with many proactively seeking out information on their own, very few are currently utilizing the technology. Although intent to purchase may not be imminent as consumers are waiting for prices to drop, 3D printers nevertheless represent a market opportunity beyond hobbyists who are the early adopters," said George Bulat, research director, IDC Canada's Client Hardware Research.

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Respondent Demographics
Situation Overview
3D Printing Awareness and Knowledge
Source of Awareness or Knowledge
Intent to Start 3D Printing
Usage Behavior
Key Takeaways
Future Outlook
Method of 3D Printing
Plans to Purchase 3D Printer
Types of Usage
Materials and Designs
Key Takeaways
Essential Guidance
Learn More
Related Research
Table: Categorization of Active Versus Passive Source
Figure: Respondents by Gender
Figure: Respondents by Age Group
Figure: Respondents by Household Income
Figure: Awareness of 3D Printing
Figure: Awareness Versus Household Income
Figure: 3D Printing Research
Figure: Active Source Versus Passive Source Usage for Research
Figure: 3D Printing Intent
Figure: Current Use of 3D Printing
Figure: Current Purchase Activity by Age Group
Figure: Key Takeaways — Situation Overview
Figure: 3D Printing Methods
Figure: 3D Printer Purchasing Intentions
Figure: 3D Printers: Price Threshold
Figure: 3D Printing Purposes
Figure: 3D Printing Interests
Figure: 3D Printing Material Preferences
Figure: 3D Printing Design Sources
Figure: Key Takeaways — Future Outlook
Figure: Suggested 4Ps Marketing Strategy

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