Augmented and Virtual Reality Industry PrimerThis IDC study presents an overview of the taxonomy for augmented reality (AR) and virtual reality (VR) hardware. Augmented reality and virtual reality are two different but related technologies that represent a profound change in the way humans interact with computers. To better prepare IT organizations that interact with the AR/VR industry, IDC has developed this foundational primer."Both AR and VR represent major opportunities for forward-looking companies," said Tom Mainelli, program vice president for IDC's Devices group. "AR, in particular, will impact a wide number of industries, and smart IT executives should be planning now for how to leverage the technology to their advantage."
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