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Apple 2015 Spring Forward Event: Launching the Watch, Not Transforming the Market

Apple 2015 Spring Forward Event: Launching the Watch, Not Transforming the Market

This IDC Flash reviews Apple's special event held on March 9, 2015, in San Francisco. While the focus of the event was on its new wearable, the Apple Watch, CEO Tim Cook also introduced updates to the MacBook line, a price reduction and new service for Apple TV, and new software platforms for iOS devices.

Please Note: Extended description available upon request.


In This Flash
Situation Overview
Future Outlook

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