Video Game Software Publishing in the US
The popularity of smartphone video games and established game franchises has boosted industry revenue over the five years to 2019. The growing number of mobile internet and broadband connections, coupled with direct marketing to gamers via internet-connected consoles, has facilitated a rise in direct game downloads. As publishers adapt their products to a greater variety of technologies, such as smartphones, streaming gaming services and interconnected TVs, video games will appeal to an even greater audience. Industry revenue is forecast to continue growing as new platforms, blockbuster releases and rereleases of previous hits keep video game sales high, while consumers continue to benefit from increasing disposable income.
Companies in this industry primarily publish video game software. These establishments produce and distribute video games, including design, documentation, installation and support services. Operators may design, develop and publish games, or may solely be involved in publishing. Industry operations also include the sale of in-game software add-ons and other downloadable content, as well as in-game advertising.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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