Over the past five years, the Shaving Razors Manufacturing industry has struggled with changing consumer trends, volatile input costs and increased competition from imports. The growing popularity of facial hair has dampened demand, limiting the ability of manufacturers to cope with increases in the prices of steel and plastic, the two main inputs in the production of shaving razors. Giants in this highly concentrated industry have consequently lost ground to imports and start-up providers of razors. Industry companies will respond with a focus on developing and marketing new premium products, though revenue growth is nevertheless expected to remain modest in the next five years.
This industry manufactures razors, replacement cartridges and disposable razors. This industry excludes related products, such as shaving cream and aftershave.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.