Mail Order in the US
The Mail Order industry, which comprises companies that primarily use mail catalogs to display and sell merchandise, has grown over the five years to 2019. Due to rapidly increasing competition from online retail outlets, industry operators have had to develop new strategies to prevent slow or decreasing revenue growth. To cope with slowing industry revenue and increasing demand for online retailers, many operators have begun to offer internet and mobile e-commerce services. During the five-year period, an increasing percentage of operators' sales have come from online websites and mobile applications, cannibalizing sales generated by industry-specific channels. Over the five years to 2024, external competition from e-commerce and brick-and-mortar operators will continue to hinder industry revenue growth. Consumers will likely continue to opt for online shopping due to the increased convenience and ability to compare products and prices across multiple brands.
The Mail Order industry is composed of companies that primarily use mail catalogs or TV to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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