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Loyalty Program Management Software in the US - Procurement Research Report

Loyalty Program Management Software Procurement in the US

This report is intended to assist buyers of loyalty program management (LPM) software. LPM software helps buyers improve their relationship with customers and encourages repeat business and increased sales. Buyers, such as retailers, technology companies and airlines, use this software to offer their clients automatic rewards or earned points and discounts. Such software can also allow buyers to create and send messages, manage accounts and gain actionable insights from customer data. Some larger suppliers also provide consulting services to bolster their loyalty programs and help buyers create partnerships with other businesses. This report does not cover general customer relationship management software or product promotion services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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