Hairdressing and Barber Franchises in Australia - Industry Market Research Report
Description
Hairdressing and Barber Franchises in Australia - Industry Market Research Report
Hairdressing and Barber Franchises in Australia
The Hairdressing and Barber Franchises industry has been hit hard during the COVID-19 pandemic, with loss of revenue, redundancies and increased competition from DIY treatments all having long-term consequences for industry franchises. Throughout the pandemic, consumers resorted to cutting and styling their own hair or having someone at home do it for them, but many found it difficult to match the quality offered by a professional stylist or barber. Volatile discretionary incomes and consumer sentiment have further restricted demand for hairdressing and barber services in recent years. While demand for haircuts remains steady during periods of economic downturn, treatments and styling are considered discretionary and therefore more sensitive to movements in household income and consumer sentiment. Overall, industry revenue is expected to decline by an annualised 4.6% through the end of 2022-23, to total $438.8 million. This trend includes an anticipated drop of 3.9% in 2022-23 as consumers face a cost-of-living crisis.
The industry encompasses franchised establishments that primarily offer hair-care services. This includes salons and barber shops that provide haircutting, hair colouring, hair styling and other hair treatments. Revenue generated from haircare product retailing is also included in the industry. The industry excludes companies that primarily offer training in barbering or hairstyling.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Hairdressing and Barber Franchises in Australia
The Hairdressing and Barber Franchises industry has been hit hard during the COVID-19 pandemic, with loss of revenue, redundancies and increased competition from DIY treatments all having long-term consequences for industry franchises. Throughout the pandemic, consumers resorted to cutting and styling their own hair or having someone at home do it for them, but many found it difficult to match the quality offered by a professional stylist or barber. Volatile discretionary incomes and consumer sentiment have further restricted demand for hairdressing and barber services in recent years. While demand for haircuts remains steady during periods of economic downturn, treatments and styling are considered discretionary and therefore more sensitive to movements in household income and consumer sentiment. Overall, industry revenue is expected to decline by an annualised 4.6% through the end of 2022-23, to total $438.8 million. This trend includes an anticipated drop of 3.9% in 2022-23 as consumers face a cost-of-living crisis.
The industry encompasses franchised establishments that primarily offer hair-care services. This includes salons and barber shops that provide haircutting, hair colouring, hair styling and other hair treatments. Revenue generated from haircare product retailing is also included in the industry. The industry excludes companies that primarily offer training in barbering or hairstyling.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
37 Pages
- TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON & GLOSSARY
Pricing
Currency Rates
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