Florists in the US
Over the five years to 2019, the Florists industry has started to wither. Discounted prices for flowers online and in supermarkets have led consumers to purchase less flowers from industry operators. While overall economic growth has slowed the industry's decline, fierce levels of external competition have offset increases in consumer spending and disposable income. For example, online flower stores have continued to gain popularity due to favorable pricing and convenience; however, sales from these operators are not included in this industry because they do not maintain a retail presence. The increasing popularity of online flower stores has also hampered profitability for operators in the Florists industry. Overall, industry revenue is anticipated to decrease during the current period. Over the five years to 2024, industry revenue is forecast to continue to decline as external competition intensifies.
This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.