Electric Rice Cooker Market Size, Share & Trends Analysis Report By Product (Standard, Multifunctional, Induction), By Application (Household, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

The global electric rice cooker market size is expected to reach USD 1.1 billion by 2025, expanding at a CAGR of 7.5%, according to a new report by Grand View Research, Inc. Introduction of a smart cooker with Wi-Fi connectivity and easy to read touch panel is expected to be a key factor for promoting the market for electric rice cooker over the forecast period. Additionally, the increasing number of nuclear families on a global level is expected to play a crucial role in product promotion. Moreover, increasing product visibility through the establishment of new electronic hypermarkets in developing countries such as Brazil, China, and India is expected to remain a key driving factor over the forecast period.

The household segment held a leading market share in 2018 owing to shifting consumer inclination towards energy-efficient cooking appliances including connected rice cookers. The growing middle-class population coupled with rising disposable income in countries such as India and China is expected to fuel demand for convenient appliances such as electric rice cookers in the upcoming years. Moreover, increasing interest in high-end products including cooking appliances, which can connect with Wi-Fi, Smart Home, and virtual assistance are expected to have a positive impact on the market. However, the commercial segment is anticipated to expand at the fastest CAGR of 7.6% from 2019 to 2025. The introduction of innovative products with improved design and larger cooking capacity is the key factor fueling the adoption of these cookers in the commercial segment.

The offline segment held the largest market share close to 70% in 2018. The increased number of retail stores, especially in emerging economies such as India, China, and Brazil, is expected to boost product sales through offline stores. In addition, the strong presence of major international companies in emerging markets including China and India through newly established strategic business units is expected to promote segment growth. For instance, in February 2018, Xiaomi inaugurated its first Mi Home Experience Store in India for showcasing the company’s products including Xiaomi luggage and an electric smart rice cooker.

North America accounted for a revenue share of more than 10% of the global revenue in 2018. The strong foothold of advanced household appliance brands in the U.S. is likely to remain a key driving factor for the industry. Furthermore, the U.S. is expected to witness significant gains in terms of the rising importance of connected appliances on a domestic level.

Further key findings from the report suggest:

  • The standard product segment held the leading electric rice cooker market share in 2018 attributed to easy product handling and low maintenance at affordable price
  • The online channel segment is expected to witness the fastest growth at a CAGR of 7.9% from 2019 to 2025 as a result of the increasing importance of e-commerce channels for providing extra add-on benefits including discounts and free home delivery
  • The market revenue from the Asia Pacific accounted for the largest share of more than 60% in 2018
  • Product innovation is expected to be a key success factor among the industry participants over the next few years.
Profiled Companies

Toshiba Corporation
TTK Prestige Limited
Panasonic Inc.
Zojirushi America Corporation
Tiger Corporation
Sunbeam Product Inc.
Aroma Houseware Company
Pigeon Corporation
Koninklijke Philips N.V.
Conair Corporation

Please note The report will be delivered in 2-3 business days upon order notification.


Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Electric Rice Cooker Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Electric Rice Cooker Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Electric Rice Cooker Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2018 & 2025
5.2. Standard
5.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.3. Multifunctional
5.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.4. Induction
5.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
5.5. Others
5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 6. Electric Rice Cooker Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2018 & 2025
6.2. Household
6.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
6.3. Commercial
6.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 7. Electric Rice Cooker Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2018 & 2025
7.2. Offline
7.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
7.3. Online
7.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
Chapter 8. Electric Rice Cooker Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2018 & 2025
8.2. North America
8.2.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.2.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.2.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.2.5. The U.S.
8.2.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.2.5.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.2.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.3.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.5. France
8.3.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.5.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.3.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.6. The U.K.
8.3.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.6.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.3.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.3.7. Belgium
8.3.7.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.3.7.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.3.7.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4. The Asia Pacific
8.4.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.4.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.5.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.4.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.4.6.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.4.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.5.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.5.5.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.5.5.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
8.6. Middle East & Africa (MEA)
8.6.1. Market estimates and forecast, 2015 - 2025 (USD Million)
8.6.2. Market estimation and forecast, by product, 2015 - 2025 (USD Million)
8.6.3. Market estimates and forecast, by application, 2015 - 2025 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2025 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2018
Chapter 10. Company Profiles
10.1. Toshiba Corporation
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. TTK Prestige Limited
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. Panasonic Inc.
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Strategic Initiatives
10.4. Zojirushi America Corporation
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Tiger Corporation
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. Sunbeam Product Inc.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Aroma Houseware Company
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Pigeon Corporation
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Koninklijke Philips N.V.
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Conair Corporation
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook