Thailand Make-up - Market Assessment and Forecasts to 2025

Thailand Make-up - Market Assessment and Forecasts to 2025

Summary

The Thai make-up sector was led by face make-up in value terms, while lip make-up category is forecast to be the leading category in volume terms. However, the face make-up category is forecast to register fastest value growth, while lip make-up is forecast to be the fastest growing category in volume terms during 2020-2025. Department stores is the leading channel for distribution of make-up products in the country. Rigid plastics was the most commonly used pack material in Thailand. Better Way (Thailand) Co., Ltd, L'Oreal S.A. and Op Natural Products Ltd are the leading players in the Thai make-up sector.

GlobalData’s Country Profile report on the make-up sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.

• Both the per capita consumption and expenditure of make-up in Thailand was higher than the regional level in 2020
• The per capita consumption of lip make-up was higher than other make-up categories in 2020
• Department stores is the leading distribution channel in the Thai make-up sector
• In the eye make-up category the top three companies accounted for a value share of 43% in 2020
• Rigid plastics accounted for a share of 84.6% in the Thai make-up sector, in 2020

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.