Market Research Logo

Success Case Study: L'Oréal Paris Elseve Extraordinary Oil Cleansing Cream - Haircare innovation resonating with time-scarce consumers

Success Case Study: L'Oréal Paris Elseve Extraordinary Oil Cleansing Cream - Haircare innovation resonating with time-scarce consumers

Summary

Success Case Study: L'Oréal Paris Elseve Extraordinary Oil Cleansing Cream, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the haircare innovation in Japan. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.

Targeting women, L'Oréal Paris Elseve Extraordinary Oil cleansing cream (hereafter L'Oréal Elseve cleansing cream) was launched in Japan in September 2016. Nihon L'Oréal (L'Oréal Japan) describes the product as an all-in-one haircare product, offering three hair cleansing steps (shampoo, conditioner, and treatment) in a single bottle. The product has been promoted as L'Oréal Paris's first no foam cleansing cream, and consumers in Japan have responded agreeably to its launch, with the brand receiving multiple awards.

Scope

  • L'Oréal Paris Elseve Extraordinary Oil cleansing cream offers shampoo, conditioner, and treatment steps in one product.
  • L'Oréal Elseve cleansing cream caters to strong demand for time-saving products that do not compromise on performance.
  • Personal care product innovation offering new benefits will appeal to consumers, but marketing communication is crucial for success.
Reasons to buy
  • Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success.
  • Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.


About Successes & Failures Case Studies
Summary: L'Oréal Paris Elseve Extraordinary Oil cleansing cream
What?
Why?
Take-out
Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report