Success Case Study: L'Oréal Paris Elseve Extraordinary Oil Cleansing Cream - Haircare innovation resonating with time-scarce consumers
Success Case Study: L'Oréal Paris Elseve Extraordinary Oil Cleansing Cream, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the haircare innovation in Japan. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.
Targeting women, L'Oréal Paris Elseve Extraordinary Oil cleansing cream (hereafter L'Oréal Elseve cleansing cream) was launched in Japan in September 2016. Nihon L'Oréal (L'Oréal Japan) describes the product as an all-in-one haircare product, offering three hair cleansing steps (shampoo, conditioner, and treatment) in a single bottle. The product has been promoted as L'Oréal Paris's first no foam cleansing cream, and consumers in Japan have responded agreeably to its launch, with the brand receiving multiple awards.
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