Spain: Online Retailing Summary & Forecasts to 2023

Spain: Online Retailing Summary & Forecasts to 2023

Spain: Online Retailing Summary & Forecasts to 2023


“Spain: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Spain. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)

Spain’s online market reached €11.5 billion in 2018 and is forecast to grow at a CAGR of 12.2% during 2018-2023 to reach €20.5 billion. The online share of total retail spending, meanwhile, is expected to grow from 5.2% in 2018 to 8.1% by 2023 - this remains low when compared to France and Germany


  • Convenience, choice, and low prices drive online channel growth
  • Physical retailers need to invest in omni-channel to avoid being obsolete in the market
  • Accessibility of international players lure fashion shoppers online
  • Convenience through AI and installation services drives high growth in furniture sales
  • Electricals sector will be sweet-spot with high value and high growth through 2023
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in Spain, online retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
  • Investigate current and forecast online trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behaviour
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2013, with forecasts until 2023

Drivers and inhibitors
Key trends
Market context
Online retail in the country
Clothing & accessories
Food & grocery
Health & beauty

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