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Service Station Retailing in Switzerland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Switzerland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Total fuel consumption in Switzerland marginally decreased by 0.4% in 2016 compared to the previous year. Volume sales of petrol decreased in 2016 by 3.0% to 3,308 Million liters. Diesel consumption, increased by 2.3% about 3,246 Million liters. Fuel prices began to increase in Switzerland and in Europe, the price of petrol in 2016 rose by 12.9%, and diesel prices grew by 14.8%. In Switzerland fuel consumption is expected to only decline towards 2022 as motorists invest in increasingly fuel efficient and alternative fuel vehicles over this period.

As of 2016, 40.2% of service stations in Switzerland featured a shop. The total number of service stations with a shop declined by 3.5% about 1,377 sites. The top five fuel retailers in Switzerland accounted for 56.7% of the number of service station shops in the country. COOP is the leading player in the service station shop market, with 95.3% of its 234 sites featuring a shop. 16.2% of all service station sites with a shop are COOP branded.

21.0% of service stations in Switzerland feature a car wash. The total number of service stations with a car wash in Switzerland marginally rose by 1.2% to 718 sites as retailers started to invest in these facilities. Shell has the largest number of service stations with a car wash in the country, at 120 sites, amounting to 16.7% of the national network. Of the top five players, BP was the only top five retailers that decreased the number of sites with a car wash in its networks in 2016.

Avia has the largest service station network, at 600 sites, amounting to 17.5% of the national network. In 2016, three of the top five fuel retailers, divested their service station networks. The top five fuel retailers -COOP, BP, Migrol, Shell and Agrola accounted for 45.2% of service stations in Switzerland in 2016.

The report Service Station Retailing in Switzerland 2017 provides an executive-level overview of the Swiss service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares. Major competitor analysis by country.

Companies mentioned in this report: COOP, Avia, BP, Shell, Agrola.

Scope

  • Total fuel consumption in Switzerland marginally decreased by 0.4% in 2016 compared to the previous year.
  • Avia has the largest service station network, at 600 sites, amounting to 17.5% of the national network.
  • COOP is the leading player in the service station shop market, with 95.3% of its 234 sites featuring a shop. 16.2% of all service station sites with a shop are COOP branded.
  • The total number of service stations with a car wash in Switzerland marginally rose by 1.2% to 718 sites as retailers started to invest in these facilities.
Reasons to buy
  • Identify who are the top five players in Switzerland and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
  • The top five fuel retailers account for 45.2% of the Swiss market
  • COOP overtook BP in 2016 as market leader by investing in shop and non fuel services at the forecourt
  • BP and Shell operate more than half of all motorway service stations in Switzerland
  • Competitor ranking in 2015 compared to 2016
  • Market Size - COOP
    • Table COOP Supercard gives motorists up to 4 cent per litre discount at the pump
  • Market Size - Agrola
    • Table Agrola Energy Club gives motorists exclusive one off discounts at the forecourt
  • Market Size - BP
    • Table BP’s Clean and Win promotion enticed motorists to its sites in 2016
  • Market Size - Migrol
    • Table Migrol offered motorists a fuel price discount coupon to compete with COOP
  • Market Size - Shell
    • Table Shell offers fuel attendants at its service stations in Switzerland
  • Service station shop network
    • Table Service station shop network
  • The number of service station shops declined in 2016 as retailers invested in unmanned sites to offer low fuel prices
  • The top five fuel retailers account for 55% of shop sites in Switzerland
  • Service station shops- COOP
    • Table COOP Pronto offers more than 2000 fresh items in its food range at its stores
  • Service station shops- BP
    • Table BP offers a range of speciality hot drinks at its Wild Bean Café sites
  • Service station shops- Migrol
    • Table Migrolini offers a range of healthy on the go foods such as sandwiches and salads
  • Service station shops- Shell
    • Table Deli2Go Coffee is UTZ-Certified which ensures fair pay and working conditions for farmers
  • Service station shops- Agrola
    • Table Agrola operates its service station shop facilities under the Topshop brand in Switzerland
  • Service station car wash network
    • Table Service station car wash network
  • Shell and Agrola account for more than a third of wash facilities in Switzerland
  • Service station car wash- BP
    • Table BP has wash facilities at less than 20.0% of its service stations in Switzerland
  • Service station car wash - Migrol
    • Table Migrol offers motorists a wash card that provides between 15-20% discount on washes
  • Service station car wash - Shell
    • Table Shell has more than 2,000 attendants at the forecourt to help motorists choose the right wash programme.
  • Service station car wash - Agrola
    • Table Agrola has car wash facilities at more than a quarter of its service stations in 2016
  • Car washes marginally rose in 2016 as small independent retailers invested in them to effectively compete against the top five
  • Service station market overview
  • The number of services stations in Switzerland declined in 2016 as fuel retailers streamlined their site networks
  • The Swiss car parc has risen annually over the last five years
  • Total fuel volumes in Switzerland continued to decline in 2016
  • Fuel volumes will continue to decline towards 2022 as motorists use increasingly fuel efficient vehicles
  • Diesel accounted for 50.0% of fuel value in Switzerland in 2016
  • Average fuel prices began to rise in 2016 for the first time since 2012
  • The number of motorway sites in Switzerland have remained stable over the last four years
  • Unmanned service stations account for 57.2% of sites in Switzerland
  • Appendix
  • Methodology

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