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Service Station Retailing in Sweden 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Sweden 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Fuel consumption in Sweden decreased by 2.4% in 2016 compared to the previous year; as fuel prices continued to rise, the price of petrol in 2016 rose by 18.9%, and diesel prices grew by 19.5%. The value of fuel sales increased for the first time in three years in 2016 rising by 16.4%. However, fuel consumption is expected to only decline 8.4% towards 2022 as motorists invest in increasingly fuel efficient vehicles over this period.

In 2016, two of the top five fuel retailers, expanded their service station networks. The total number of service stations in Sweden increased by 0.7%. OKQ8 has the largest service station network, at 712 sites, amounting to 25.7% of the national network. The top five fuel retailers -OKQ8, Preem, Circle K, INGO and Q-Star accounted for 72.4% of service stations in Sweden in 2016.

25.5% of service stations in Sweden feature a car wash. The total number of service stations with a car wash in Sweden increased by 7.6% as retailers invested in these facilities. Circle K has the largest number of service stations with a car wash in the country, amounting to 42.3% of the national network. OKQ8 is the leading player in the service station shop market, with 46.1% of its 712 sites featuring a shop. The top five fuel retailers in Sweden accounts for 84.6% of service stations with a car wash in the country.

The report Service Station Retailing in Sweden 2017, provides an executive-level overview of the Swedish service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

Companies mentioned in this report:

OKQ8, Preem, Circle K, St1, Q-Star, INGO, Shell, Din-X, Bilisten

Scope

  • Total fuel consumption in Sweden decreased by 2.4% in 2016 compared to the previous year.
  • OKQ8 has the largest service station network, at 712 sites, amounting to 25.7% of the national network.
  • The top five fuel retailers in Sweden accounted for 86.4% of the number of service station shops in the country.
  • The total number of service stations with a car wash in Sweden increased by 7.6% to 709 sites as retailers invested in these facilities.
Reasons to buy
  • Identify who are the top five players in Sweden and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
  • OKQ8 accounts for 25.7% of the Swedish service station market
  • Market leader OKQ8 has lost market share to mid market retailers such as INGO and Preem as they invested in unmanned sites
  • Circle K and Q-Star account for 45% of motorway sites in Sweden
  • Competitor ranking in 2015 compared to 2016
  • Market Size - OKQ8
    • Table OKQ8 has an online store where motorists can purchase a range of auto
  • Market Size - Circle K
    • Table Circle K has electric recharging stations at over 30 service stations in Sweden
  • Market Size - Preem
    • Table Preem's service station network is completely unmanned in Sweden
  • Market Size - INGO (Circle K)
    • Table INGO operates 8.9% of service stations in Sweden
  • Market Size - Shell (St1)
    • Table Shell service stations in Sweden are operated by St1
  • Service station shop network
  • The number of service station shops have declined since 2012 as retailers continue to invest in unmanned sites
  • OKQ8 and Circle K account for over two thirds of service station shop sites in Sweden
  • Service station shops- OKQ8
    • Table OKQ8 has shop sites at 46.1% of its service stations in Sweden
  • Service station shops- Circle K
    • Table Circle K sells more than ten million hot dogs a year at its service stations
  • Service station shops- Preem
    • Table Preem offers specialised deals at its shop sites such as the Eco Breakfast for 45 SEK
  • Service station shops- Shell (St1)
    • Table Shell (St1) operates under the 7-Eleven brand in Sweden
  • Service station car wash network
  • The top five fuel retailers operate 96% of wash installations in Sweden
  • Service station car wash- OKQ8
    • Table OKQ8 offers three different types of car wash at its site: rollover, jet and hand
  • Service station car wash - Circle K
    • Table Circle K offers wash programs from 149 to 369 SEK
  • Service station car wash - Preem
    • Table Preem has car wash facilities at 18.8% of its service stations in Sweden
  • Service station car wash - Shell (St1)
    • Table Shell (St1) operates its car wash facilities under the CareWash brand in Sweden
  • Car wash installations rose 7.6% in 2016 as Circle K invested in additional non fuel services at the forecourt to entice motorists
  • Service station market overview
  • The number of services stations in Sweden rose in 2016 as Preem expanded its unmanned network
  • Population levels have risen annually over the last five years
  • Total fuel volumes in Sweden have declined over the last five years
  • Fuel volumes will continue to decline towards 2022 as motorists invest in alternative fuel and vehicles
  • Petrol accounted for 70.3% of fuel value in Sweden in 2016
  • Average fuel prices began to rise in 2016 as wholesale fuel prices increased over this period
  • The number of motorway sites in Sweden have marginally declined over the last five years
  • Unmanned service stations account for 76.6% of sites in Sweden as retailers focus on low fuel prices to attract motorists
  • Appendix
  • Methodology

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