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Service Station Retailing in Norway 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Norway 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Total fuel consumption in Norway increased by 4.5% in 2016 compared to the previous year. Volume sales of petrol decreased in 2016 by 0.9% to 1,155 Million liters. The diesel consumption increased by 8.1% to 1,881 Million liters. Fuel prices began to rise in Norway in 2016, the price of petrol rose by 3.5%, and diesel prices grew by 3.5%.

In Norway, fuel consumption is expected to rise marginally between 2017 and 2022, as vehicle parc levels grow over this period. The value of fuel sales increased for the first time since 2012 in 2016, rising by 8.0%.

As of 2016, 75.5% of service stations in Norway featured a shop. The total number of service stations with a shop declined by 2.5% about 1,426 sites. The top five fuel retailers in Norway accounted for 88.6% of the number of service station shops in the country. Circle K and 123 is the leading player in the service station shop market, with 87.8% of its 607 sites featuring a shop. 37.4% of all service station sites with a shop are Circle K and 123 branded.

45.0% of service stations in Norway feature a car wash. The total number of service stations with a car wash in Norway decreased by 0.5% to 850 sites as retailers closed low wash occasion installations. Shell has the largest number of service stations with a car wash in the country, at 261 sites, amounting to 30.7% of the national network. Three of the top five retailers decreased their number of sites with a car wash in their networks in 2016.

The report Service Station Retailing in Norway 2017, provides an executive-level overview of the Norwegian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned, motorway and unmanned sites.

Companies mentioned in this report:

Circle K, Shell, Uno-X, Esso, Best Stasjon, St1

Scope

  • Total fuel consumption in Norway increased by 4.5% in 2016 compared to the previous year.
  • Circle K and 123 has the largest service station network, at 607 sites, amounting to 32.2% of the national network.
  • The top five fuel retailers in Norway accounted for 88.6% of the number of service station shops in the country.
  • The total number of service stations with a car wash in Norway decreased by 0.5% to 850 sites as retailers closed low wash occasion installations.
Reasons to buy
  • Identify who are the top five players in Norway and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
  • Circle K and 123 and Shell account for over half of the Norwegian service station market
  • Market leader Circle K and 123 and Uno-X and YX are the only top five retailers to increase their market shares since 2012
  • Shell and Uno-X and YX account for 58% of motorway sites in Norway
  • Competitor ranking in 2015 compared to 2016
  • Market Size - Circle K and 123
    • Table Circle K and 123's EXTRA club offers fuel discounts to card holders
  • Market Size - Shell
    • Table Shell has partnered with Fjordkraft and Mastercard to offer fuel discounts
  • Market Size - Esso
    • Table Esso accounts for 13.2% of service stations in Norway
  • Market Size - Uno-X and YX
    • Table Uno-X employees monitor local area fuel prices to ensure it offers the lowest prices
  • Market Size - St1
    • Table All St1 service stations in Norway are open 24/7
  • Service station shop network
    • Table Service station shop network
  • The number of service station shops declined in 2016 as fuel retailers streamlined their networks
  • Circle K and 123 account for over a third of service station shop sites in Norway
  • Service station shops- Circle K and 123
    • Table Circle K has begun to offer a healthy on the go salad range at its shop sites
  • Service station shops- Shell
    • Table Shell has a partnership with 7-Eleven at select shop sites in Norway
  • Service station shops- Esso
    • Table Esso has shop facilities at over 90% of its service station network in Norway
  • Service station shops- Uno-X and YX
    • Table Uno-X operates its shop sites under the YX brand in Norway
  • Service station car wash network
    • Table Service station car wash network
  • The top five fuel retailers operate 91% of wash installations in Norway
  • Service station car wash- Circle K and 123
    • Table Circle K EXTRA card holders can earn a free car wash for every five washes they purchase
  • Service station car wash - Shell
    • Table Shell offers motorists a free wash if they are unable with the quality of its Perfect Shine wash
  • Service station car wash - Esso
    • Table Esso accounts for 22.1% of car wash facilities in Norway
  • Service station car wash - Uno-X and YX
    • Table Uno-X and YX operate just over 10% of service station wash facilities in Norway
  • Car wash installations declined 0.5% in 2016 as retailers divested sites
  • Service station market overview
  • The number of services stations in Norway declined in 2016 as Shell and Uno-X streamlined their networks
  • Vehicle parc levels have marginally risen annually over the last five years
  • Total fuel volumes in Norway grew for the first time in five years in 2016 as vehicle parc and population levels rose
  • Fuel volumes will increase between 2018 and 2022 as disposable income and parc levels rise over this period
  • Petrol accounted for 39.6% of fuel value in Norway in 2016
  • Average fuel prices began to rise in 2016 as wholesale fuel prices increased over this period
  • The number of motorway sites in Norway have remained stable since 2015
  • Unmanned service stations account for only 18.8% of stations in Norway, the lowest proportion of any country in Scandinavia
  • Appendix
  • Methodology

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