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Service Station Retailing in the Netherlands 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in the Netherlands 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

The report Service Station Retailing in the Netherlands 2017, provides an executive-level overview of the Dutch service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

Shell has the largest service station network, at 509 sites, amounting to 14.5% of the national network. In 2016, three of the top five fuel retailers, divested service stations from their networks. The top five fuel retailers -Shell, BP, Esso, TOTAL and Texaco accounted for 52.2% of service stations in the Netherlands in 2016.

As of 2016, 61.8% of service stations in the Netherlands featured a shop. The total number of service stations with a shop declined by 0.8% about 2,174 sites. The top five fuel retailers in the Netherlands accounted for 67.6% of the number of service station shops in the country. Shell is the leading player in the service station shop market, with 77.8% of its 509 sites featuring a shop. 18.2% of all service station sites with a shop are Shell branded.

36.4% of service stations in the Netherlands feature a car wash. The total numbers of service stations with a car wash in the Netherlands increased by 0.7% to 1,281 sites. Esso has the largest number of service stations with a car wash in the country, at 280 sites, amounting to 21.9% of the national network. Of the top five players, TOTAL and Shell were the only top five retailers that increased the number of sites with a car wash in their networks in 2016.

Companies mentioned in this report: Shell, Texaco, TOTAL, BP, Avia, Esso, Tinq (Gulf), Tamoil.

Scope

  • Total fuel consumption in the Netherlands increased by 1.1% in 2016 compared to the previous year.
  • Shell has the largest service station network, at 509 sites, amounting to 14.5% of the national network.
  • As of 2016, 61.8% of service stations in the Netherlands featured a shop. The total number of service stations with a car wash in the Netherlands increased by 0.7% to 1,281 sites.
Reasons to buy
  • Identify who are the top five players in the Netherlands and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • The top five fuel retailers accounted for 52.3% of service stations
    • Shell has lost market share since 2012 to mid market retailers who have differentiated themselves investing in unmanned sites
    • Shell accounts for over a quarter of all motorway sites in 2016
    • Competitor ranking in 2015 compared to 2016
  • Market Size - Shell
    • Table Shell divested nine service stations in 2016 as it streamlines its network
  • Market Size - BP
    • Table BP used exclusive toys to entice motorists to its sites in the Netherlands
  • Market Size - Esso
    • Table Esso increased its unmanned network in 2016 to be more competitive
  • Market Size - TOTAL
    • Table Excellium is TOTAL's premium fuel brand in the Netherlands
  • Market Size - Texaco
    • Table Texaco offers a wide range of fuels at its service stations including AdBlue
  • Service station shop network
    • Table Service station shop network
    • The number of service station shops in the Netherlands will continue to decline in 2017 as retailers streamline their networks
    • The top five fuel retailers in the Netherlands accounted for 68% of shop sites
  • Service station shops- Shell
    • Table Shell shops and network penetration
  • Service station shops- BP
    • Table BP shops and network penetration
  • Service station shops- Esso
    • Table Esso shops and network penetration
  • Service station shops- TOTAL
    • Table TOTAL shops and network penetration
  • Service station shops- Texaco
    • Table Texaco shops and network penetration
  • Service station car wash network
    • Table Service station car wash network
    • The top five fuel retailers account for 67% of car wash facilities in the Netherlands
  • Service station car wash- Shell
    • Table Shell sites with a car wash and network penetration
  • Service station car wash- BP
    • Table BP sites with a car wash and network penetration
  • Service station car wash - Esso
    • Table Esso sites with a car wash and network penetration
  • Service station car wash - TOTAL
    • Table TOTAL sites with a car wash and network penetration
  • Service station car wash - Texaco
    • Table Texaco sites with a car wash and network penetration
    • The total number of car wash installations in the Netherlands rose 13.8% between 2012 and 2016
    • Service station market overview
    • The number of service stations in the Netherlands will continue to decline in 2017 as retailers streamline their networks
    • Vehicle parc in the Netherlands has risen annually over the last five years
    • Petrol vehicles accounted for over two thirds of vehicles in the Netherlands
    • Total fuel volumes in the Netherlands have risen annually since 2015
    • Fuel volumes will continue to rise towards 2022 as vehicle parc increases over this period
    • Petrol accounted for 65.7% of fuel value in the Netherlands in 2016
    • Average fuel prices will continue to rise towards 2022
    • The number of motorway sites in the Netherlands grew in 2016 as BP opened new motorway locations
    • Unmanned service stations account for 38.8% of the market as mid market retailers use unmanned sites to remain competitive
  • Appendix
  • Methodology

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