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Service Station Retailing in Lithuania 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Lithuania 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Service Station Retailing in Lithuania 2017, a Sector Report by GlobalData, provides an executive-level overview of the Lithuanian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares. Major competitor analysis by country.

Total fuel consumption in Lithuania increased by 2.6% in 2016 compared to the previous year. Viada has the largest service station network, at 112 sites, amounting to 12.7% of the national network. The top five fuel retailers in Lithuania accounted for 81.7% of the number of service station shops in the country. The total number of service stations with a car wash in Lithuania increased by 6.0% to 230 sites as retailers invested in additional wash facilities.

Scope

  • Total fuel consumption in Lithuania increased by 2.6% in 2016 compared to the previous year.
  • Viada has the largest service station network, at 112 sites, amounting to 12.7% of the national network.
  • The top five fuel retailers in Lithuania accounted for 81.7% of the number of service station shops in the country.
  • The total number of service stations with a car wash in Lithuania increased by 6.0% to 230 sites as retailers invested in additional wash facilities.
Reasons to buy
  • Identify who are the top five players in Lithuania and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
  • The top five fuel retailers in Lithuania account for 41.2% of service stations
  • Viada became market leader in 2016 as it bought LUKOIL's service station network in Lithuania
  • Viada and Emsi account for over half of all motorway sites in Lithuania
  • Competitor ranking in 2015 compared to 2016
  • Market Size - Viada
    • Table Viada accounts for 12.7% of service stations in Lithuania
  • Market Size - Circle K
    • Table Circle K EXTRA club members receive a 3.5 cent fuel discount per litre
  • Market Size - Baltic Petroleum
    • Table Baltic Petroleum is the third largest fuel retailer in Lithuania
  • Market Size - Neste
    • Table Neste's discount card gives motorists a 3.5 cent per litre discount
  • Market Size - Ventus Nafta (PKN Orlen)
    • Table Ventus Nafta card holders receive a 5.5 cent per litre discount
  • Service station shop network
    • Table Service station shop network
  • The number of service station shops declined 4.7% in 2016 as retailers invested in unmanned sites
  • Viada and Baltic Petroleum accounted for half of shop sites in Lithuania
  • Service station shops- Viada
    • Table Viada offers motorists a 50% discount on hot food between 10pm and 6am
  • Service station shops- Circle K
    • Table Circle K has worked with professional chefs to offer a range of specialist hotdogs
  • Service station shops- Baltic Petroleum
    • Table Baltic Petroleum sells coffee under the Good Food brand in Lithuania
  • Service station shops- Neste
    • Table Neste expanded its service station shop network in 2017
  • Service station shops- Ventus Nafta ( PKN Orlen)
    • Table Ventus Nafta (PKN Orlen) use touchscreen coffee machines at its shop sites
  • Service station car wash network
    • Table Service station car wash network
  • Over a quarter of wash installations in Lithuania are operated by independent fuel retailers
  • Service station car wash- Viada
    • Table Viada offers four different wash programs ranging from €5.50 to €10.00
  • Service station car wash - Circle K
    • Table Circle K offers four different wash programs at its wash installations
  • Service station car wash - Baltic Petroleum
    • Table Baltic Petroleum has wash facilities at 37.2% of its service station network
  • Service station car wash - Neste
    • Table Neste has car wash installations at 50.0% of its service stations in Lithuania
  • Service station car wash - Ventus Nafta (PKN Orlen)
    • Table Ventus Nafta (PKN Orlen) offers four different wash programs at its wash installations
  • The number of car wash sites increased 6.0% in 2016 as retailers invested in automated wash facilities at unmanned sites
  • Service station market overview
  • The total number of service stations in Lithuania have declined over the last two years as independent retailers closed sites
  • Vehicle parc levels declined in 2016 for the first time in four years
  • Total fuel volumes in Lithuania have risen annually over the last three years
  • Fuel volumes will continue to increase towards 2022 as disposable income levels rise in the country
  • Diesel accounted for 78.6% of fuel value in Lithuania in 2016
  • Average fuel prices began to rise in 2016 as wholesale fuel prices increased over this period
  • The number of motorway sites in Lithuania increased in 2016 as Emsi expanded its network to appeal to commercial drivers
  • Unmanned service stations account for less than 10.0% of sites in Lithuania but this proportion will continue to grow towards 2022
  • Appendix
  • Methodology

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