Service Station Retailing in Greece 2017: Market and competitor data and insights into fuel, c-store and car wash offerings
Fuel consumption in Greece decreased by 4.4% in 2016 compared to the previous year. However, fuel prices continued to rise, the price of petrol in 2016 rose by 17.2%, and diesel prices grew by 20.4%.
In Greece fuel consumption is expected to continue to decline towards 2022 as economic issues continue to affect motorist’s disposable income levels and motorists increasingly use public transport to reduce costs. The value of fuel sales decreased in 2015 but rising fuel prices helped it buck this trend in 2016 rising by 12.7%.
As of 2016, 74.9% of service stations in Greece featured a shop. The total number of service stations with a shop declined by 0.3%. The top five fuel retailers in Greece accounted for 60.2% of the number of service station shops in the country. EKO (Hellenic) is the leading player in the service station shop market, with 80.0% of its 743 sites featuring a shop.
55.3% of service stations in Greece feature a car wash. Number of service stations with a car wash increased by 3,576 sites as retailers invested in these facilities. EKO (Hellenic) has the largest number of service stations with a car wash in the country, amounting to 16.7% of the national network.
The top five fuel retailers in Greece accounts for 65.8% of service stations with a car wash in the country. Of the top five players, BP (Hellenic) was the only top five retailers that decreased the number of sites with a car wash in its network in 2016.
The report Service Station Retailing in Greece 2017, provides an executive-level overview of the Greek service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.