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Service Station Retailing in Germany 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Germany 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

The report Service Station Retailing in Germany 2017, provides an executive-level overview of the German service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes (2012 to 2022e) and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

The total number of service stations in Germany marginally rose by 0.3% to 14,420 sites in 2016. Aral has the largest service station network, at 2,335 sites, amounting to 16.2% of the national network. In 2016, three of the top five fuel retailers, divested low volume service stations from their networks .The top five fuel retailers -Aral, Shell, Jet, TOTAL and Esso accounted for 50.0% of service stations in Germany in 2016.

As of 2016, 91.1% of service stations in Germany featured a shop. The top five fuel retailers in Germany accounted for 51.5% of the number of service station shops in the country. Aral is the leading player in the service station shop market, with 94.2% of its 2,335 sites featuring a shop. 16.7% of all service station sites with a shop are TOTAL branded.

71.7% of service stations in Germany feature a car wash. The total numbers of service stations with a car wash in Germany increased by 0.4% to 10,344 sites. Shell has the largest number of service stations with a car wash in the country, at 1,929 sites, amounting to 18.6% of the national network. Of the top five players,, Shell and TOTAL were the only top five retailers that divested sites with a car wash at their networks in 2016.

Companies mentioned in this report: Aral, Shell, TOTAL, Jet, Star (Orlen), Tamoil

Scope

  • Total fuel consumption in Germany increased by 1.8% in 2016 compared to the previous year.
  • Aral has the largest service station network, at 2,335 sites, amounting to 16.2% of the national network.
  • The total number of service stations with a car wash in Germany increased by 0.4% to 10,344 sites. The total number of service stations with a shop marginally increased by 1.1% to 13,141 sites.
Reasons to buy
  • Identify who are the top five players in Germany and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as incresing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • Over a quarter of all service stations in Germany are owned by independent retailers
    • Mid market fuel retailers have taken market share from the market leaders over the last five years by investing in their sites
    • The top five fuel retailers account for 79% of motorway sites
    • Competitor ranking in 2015 compared to 2016
  • Market Size - Aral
    • Table Aral divested low volume service stations from its network in 2016
  • Market Size - Shell
    • Table Shell SmartPay allows motorists to pay for their fuel through their smartphone
  • Market Size - Jet
    • Table Jet has invested in mobile technology to differentiate itself from the competition
  • Market Size - TOTAL
    • Table TOTAL sells its premium fuels under the Excellium brand in Germany
  • Market Size - Esso
    • Table Esso divest 8 low volumes sites from its network in 2016
  • Service station shop network
    • Table Service station shop network
    • The number of shops in Germany rose 1.1% in 2016 as retailers invested in additional services to entice motorists
    • The top five fuel retailers accounted for 53% of shop sites in 2016
  • Service station shops- Aral
    • Table Aral shops and network penetration
  • Service station shops- Shell
    • Table Shell shops and network penetration
  • Service station shops- Jet
    • Table Jet shops and network penetration
  • Service station shops- TOTAL
    • Table TOTAL shops and network penetration
  • Service station shops- Esso
    • Table Esso shops and network penetration
  • Service station car wash network
    • Table Service station car wash network
    • The top five fuel retailers accounted for 54.0% of car washes in Germany
  • Service station car wash- Shell
    • Table Shell sites with a car wash and network penetration
  • Service station car wash- Aral
    • Table Aral sites with a car wash and network penetration
  • Service station car wash - TOTAL
    • Table TOTAL sites with a car wash and network penetration
  • Service station car wash - Jet
    • Table Jet sites with a car wash and network penetration
  • Service station car wash - Esso
    • Table Esso sites with a car wash and network penetration
    • The number of car washes in Germany have grown annually since 2013
    • Service station market overview
    • The number of service stations in Germany will continue to increase in 2017
    • Vehicle Parc has increased annually between 2013 and 2016
    • Petrol vehicles account for nearly two thirds of vehicles in Germany
    • Total fuel volumes in Germany have risen annually since 2013
    • Fuel volumes will continue to marginally rise towards 2022 as vehicle parc and population levels increase over this period
    • The value of the market rose in 2016 as fuel prices increased after years of decline due to a boost in wholesale fuel prices
    • Average fuel prices will continue to rise in 2017
    • The number of motorway sites has remained stable since 2014
    • Despite growth in the number of unmanned sites in Germany they only accounted for 1.6% of sites in 2016
  • Appendix
  • Methodology

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