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Service Station Retailing in Estonia 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Estonia 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary

Service Station Retailing in Estonia 2017, a Sector Report by GlobalData, provides an executive-level overview of the Estonian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares. Major competitor analysis by country.

Total fuel consumption in Estonia increased by 1.4% in 2016 compared to the previous year. Alexela Oil has the largest service station network, at 71 sites, amounting to 14.7% of the national network. The total number of service stations with a shop increased by 8.5% to 295 sites in 2016. The total number of service stations with a car wash in Estonia decreased by 22.1% to 94 sites as retailers closed low volume sites.

Scope

  • Total fuel consumption in Estonia increased by 1.4% in 2016 compared to the previous year.
  • Alexela Oil has the largest service station network, at 71 sites, amounting to 14.7% of the national network.
  • The total number of service stations with a shop increased by 8.5% to 295 sites in 2016.
  • The total number of service stations with a car wash in Estonia decreased by 22.1% to 94 sites as retailers closed low volume sites.
Reasons to buy
  • Identify who are the top five players in Estonia and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
  • Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
  • Over 40.0% of service stations in Estonia are operated by independent retailers
  • Circle K will overtake Neste as market leader in 2017 as it expands its network and continues to invests in additional non fuel services
  • Circle K accounts for over a third of motorway sites in Estonia
  • Competitor ranking in 2015 compared to 2016
  • Market Size - Neste
    • Table All of Neste's service stations in Estonia are unmanned
  • Market Size - Circle K
    • Table Circle K EXTRA club members receive a 2.3 cent fuel discount per litre
  • Market Size - Olerex
    • Table Olerex's loyalty card offers motorists a 2.4 cent discount per litre
  • Market Size - Alexela Oil
    • Table 91.5% of Alexela Oil sites in Estonia are unmanned
  • Market Size - Favora
    • Table Favora offers taxi drivers a €0.035 discount per litre at its sites
  • Service station shop network
    • Table Service station shop network
  • The number of service station shops have increased 3.9% over the last five years
  • Over 40.0% of shop sites in Estonia are operated by independent retailers
  • Service station shops- Neste
    • Table There are eleven R-Kiosk stores at Neste unmanned sites in Estonia
  • Service station shops- Circle K
    • Table Circle K has a range of specialist hotdogs at its service station shops in Estonia
  • Service station shops- Olerex
    • Table Olerex service station shops operate under the Teeline brand in Estonia
  • Service station shops- Alexela Oil
    • Table Alexela Oil loyalty card holders receive a 10% discount on coffee at Paus sites
  • Service station shops- Favora
    • Table Favora has shop facilities at all of its service stations in Estonia
  • Service station car wash network
    • Table Service station car wash network
  • The top five fuel retailers account for 78% of wash sites in Estonia
  • Service station car wash- Neste
    • Table Neste partners with Jazz to provide car wash facilities at its service stations in Estonia
  • Service station car wash - Circle K
    • Table Circle K car wash programs are priced between €11.90 and €18.90
  • Service station car wash - Olerex
    • Table Olerex has car wash installations at 26.3% of its service stations in Estonia
  • Service station car wash - Alexela Oil
    • Table Alexela Oil's car wash installations are run in partnership with Jazz Pesulad
  • The number of car wash sites increased by 22.1% in 2016 as Olerex and Alexela Oil invested in new wash installations
  • Service station market overview
  • The total number of service stations in Estonia have declined annually over the last five years
  • Vehicle parc levels have risen 11.6% over the last five years
  • Total fuel volumes in Estonia have risen since 2014 as disposable income levels increased over this period
  • Fuel volumes will increase towards 2022 as vehicle parc levels continue to rise
  • Petrol accounted for 40.0% of fuel value in Estonia in 2016
  • Average fuel prices continued to rise in 2016 as wholesale fuel prices increased over this period
  • The number of motorway sites in Estonia have remained stable over the last five years
  • Unmanned service stations account for 44.2% of sites in Estonia as major retailers entice motorists using low fuel prices
  • Appendix
  • Methodology

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