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Service Station Retail Turkey Report

Service Station Retail Turkey Report

Summary

Service Station Retail Turkey Report , a Sector Report by GlobalData, provides an executive-level overview of the Turkish service station market today, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the fuel market, analyzing key trends in the market based on in depth interviews with major fuel card operators across Europe and proprietary data from GlobalData’s service station retail databases. It provides: National Fuel Volumes and Values - Forecasted to 2021. Breakdown of fuel retailer shop, car wash, company owned, motorway and unmanned sites. Company Fuel Volumes, Values and Market Shares - Forecasted to 2021. Major competitor analysis by country. Average fuel volumes per site, motorist and nationally.

Total fuel consumption in Turkey increased by 6.9% in 2015 compared to the previous year, where volumes rose 7.5%. Petrol Ofisi has the largest service station network, at 2,400 sites, amounting to 18.6% of the national network. The top five retailers in Turkey made up 75.3% of service station shop sites in 2015, with Petrol Ofisi representing over 34.8% of sites. The total number of service stations with a car wash in Turkey rose by 0.8% to 5,392 sites.

Scope

  • Total fuel consumption in Turkey increased by 6.9% in 2015 compared to the previous year, where volumes rose 7.5%. Petrol Ofisi has the largest service station network, at 2,400 sites, amounting to 18.6% of the national network.
  • The top five retailers in Turkey made up 75.3% of service station shop sites in 2015, with Petrol Ofisi representing over 34.8% of sites. The total number of service stations with a car wash in Turkey rose by 0.8% to 5,392 sites.
Reasons to buy
  • Identify who are the top five players in each of the service station retail markets in Southern Europe and how many fuel outlets, motorway & unmanned sites, shops & car wash they have. Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
  • Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
  • Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, partnerships and suppliers used.


  • Service station competitor overview
  • Service station market overview
    • Nearly half of all service stations in Turkey are operated by independent fuel retailers
    • Opet and BP are the only top five retailers to increase their market shares between 2011 and 2016e
    • Petrol Ofisi accounts for 87.6% of motorway sites in Turkey
    • Competitor ranking in 2014 compared to 2015
  • Market Size - Petrol Ofisi
    • Table Petrol Ofisi's network is predominately made up of dealer owned sites
  • Market Size - Shell
    • Table Shell offer a range of discounts and rewards to its ClubSmart holders
  • Market Size - Opet
    • Table Opet was the official Turkish fuel supplier at EURO 2016
  • Market Size - BP
    • Table BP operates 5.0% of the service stations in Turkey
  • Market Size - TOTAL
    • Table TOTAL Turkey was purchased by Demiroren in 2015
  • Service station shop network
    • The number of service station shops have risen annually since 2012
    • Petrol Ofisi accounted for 34.8% of service station shops
  • Service station shops- Petrol Ofisi
    • Table Petrol Ofisi shops and network penetration
  • Service station shops- Shell (Shell & Turcas petrol)
    • Table Shell (Shell & Turcas petrol) shops and network penetration
  • Service station shops- Opet
    • Table Opet shops and network penetration
  • Service station shops- BP
    • Table BP shops and network penetration
  • Service station shops- TOTAL
    • Table TOTAL shops and network penetration
  • Service station car wash network
    • Car wash installations will continue to grow in 2016e
    • The top five fuel retailers account for 68.7% of car wash installations in Turkey
  • Service station car wash- Petrol Ofisi
    • Table Petrol Ofisi sites with a car wash and network penetration
  • Service station car wash- Shell
    • Table Shell sites with a car wash and network penetration
  • Service station car wash- Opet
    • Table Opet sites with a car wash and network penetration
  • Service station car wash- BP
    • Table BP sites with a car wash and network penetration
  • Service station car wash- TOTAL
    • Table TOTAL sites with a car wash and network penetration
    • Service station market overview
    • The number of service stations have risen 4.2% between 2011 and 2015
    • Population per car has declined annually since 2012
    • Over 20% of the Turkish Parc are Flex Fuel Vehicles
    • Fuel volumes have steadily risen annually since 2013
    • Diesel accounted for 79.8% of fuel value in 2015
    • Average fuel prices will begin to rise in 2016 as wholesale cost continue to grow
    • After significant divestment in 2014 motorway sites remained constant in 2015
    • There are no unmanned service stations in Turkey
  • Appendix
  • Methodology

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