Online Retailing in Austria, Summary & Forecasts to 2022
Online Retailing in Austria, Summary & Forecasts to 2022, report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Austria. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).
In 2017, online retail sales in Austria reached €6,434.2 million, contributing a share of 8.8% of the country’s overall retail sales. The online share is forecast to increase by 2.7 percentage points during 2017-2022 to reach 11.5% by 2022. Online is the fastest-growing channel in the country and is forecast to register a CAGR of 8.7% during 2017-2022, being boosted by m-commerce, the ever-growing influence of social media, easy EMI options, and the introduction of more secure payment methods.
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