Online Retailing in Austria, Summary & Forecasts to 2022

Online Retailing in Austria, Summary & Forecasts to 2022


Online Retailing in Austria, Summary & Forecasts to 2022, report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Austria. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).

In 2017, online retail sales in Austria reached €6,434.2 million, contributing a share of 8.8% of the country’s overall retail sales. The online share is forecast to increase by 2.7 percentage points during 2017-2022 to reach 11.5% by 2022. Online is the fastest-growing channel in the country and is forecast to register a CAGR of 8.7% during 2017-2022, being boosted by m-commerce, the ever-growing influence of social media, easy EMI options, and the introduction of more secure payment methods.


  • Austria online retail market is forecasted to grow at a CAGR of 8.7% during 2017-2022
  • Online share in total retail spending is forecast to increase by 2.7 percentage points
  • Online penetration of retail sales to reach 11.5% by 2022
  • Over a quarter of electrical sales in 2017 were generated from the online channel
  • Clothing and footwear is the largest sector for online sales
  • Food and grocery is the fastest-growing sector for online sales
  • The top 20 online retailers commanded a market share of 27.3% in 2017
  • International players dominate the online pureplay market.
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in Austria online retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
  • Investigate current and forecast online trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behaviour
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2012, with forecasts until 2022.

Drivers and inhibitors
Key trends
Market context
Online retail in the country
Clothing & accessories
Food & grocery
Health & beauty

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