Offline Remote Market in the UK 2018-2023: The offline remote market includes consumer spending on products via mail order, telephone shopping and door-to-door channels (including direct selling events such as an Avon party)
As shoppers increasingly turn to the online channel, spend via the offline remote market will continue to decline over the next five years, falling by £710.5m to £1,007.2m by 2023, to account for just 0.3% of UK offline retail spend. Despite the decrease, the rate of decline is forecast to slow as a bedrock of consumers who prefer to use mail order, telephone shopping and door-to-door shopping methods, remain.
Many key players in the market are delivering overall year-on-year sales growth however this is being driven by their online channels as they place greater focus on improving their online propositions, as total online growth continues to far outpace growth via offline channels.
The offline remote market will continue to decline, with spend falling 41.4%, out to 2023 Clothing & footwear will dominate spend. Although it will remain the largest sector in the offline remote market, accounting for 38.6% of spend in 2023, clothing & footwear is set to be one of the fastest declining categories over the next five years with spend falling 48.2% to £388.8m in 2023 - accounting for just 0.6% of total sector spend versus 34.4% of spend forecast to be generated online.
With more consumers watching YouTube videos for advice and guidance from vloggers on retail products, as well as on-demand TV services and streaming services like Netflix and Amazon Prime Video growing in popularity, TV shopping channels are falling out of favour. As a result, spend influenced by TV channels is forecast to fall over the next five years.
The Offline Remote Market in the UK 2018-2023, report offers a comprehensive insight into the market dynamics of the offline remote market channel.
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