The Laundress - Success Case Study

The Laundress - Success Case Study

Summary

The Laundress - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a premium laundry and home care brand with eco-friendly and plant based products.

This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a eco-friendly and plant-based laundry and home care product that revolutionized a mundane daily activity and also is good to the environment . This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development.

Scope

• Consumer consciousness of and preference for natural ingredients have helped the brand create a niche.
• The brand has capitalized on consumers' desire for specific ingredients like oxygen, botanical and plant extracts, and vinegar, which are high in efficacy as well as good for the environment.

• Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success.