Japan Make-Up - Market Assessment and Forecasts to 2024

Japan Make-Up - Market Assessment and Forecasts to 2024

Summary

Japanese make-up sector was led by face make-up category in both value and volume terms in 2019. The eye make-up category is forecast to register fastest value and volume growth during 2019-2024. Parapharmacies/drugstores accounted for the leading share in the distribution of make-up products. Rigid plastics was the most commonly used pack material in the country. Consumption of make-up products is higher among females than males in the country. Kao, Shiseido Company, Limited, and L`Oreal S.A. are the leading players in the Japanese make-up sector.

This report on the make-up sector in Japan provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve and shrink wrap.
Scope
  • Value share of Japan is expected to decrease in the regional make-up market in the next five years
  • Both per capita consumption and per capita expenditure of make-up was higher in Japan than in both the global and regional levels in 2019
  • Japanese consumers prefer premium products in the make-up sector
  • The per capita consumption of face make-up products was higher than other make-up categories in 2019
  • Kanebo, owned by Kao, was the leading brand in the Japanese make-up sector in 2019
  • Rigid plastics is the most commonly used pack material in the Japanese make-up sector
  • Face make-up is the leading category across the top 10 cities in Japan
  • Amongst top ten cities, Tokyo is projected to contribute the most towards the volume growth of Japanese make-up sector during 2018-2023
  • Older consumers account for the leading share in the consumption of make-up products in Japan
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Japan in the global and Asia-Pacific markets
Growth analysis of Japan compared to other leading countries in the Asia-Pacific market
PCC and PCE of Japan compared to global and Asia-Pacific market
Part 2: Sector Deep Dive
Japan make-up sector snapshot
Market size analysis
Demand for premium products
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis - category: eye make-up
Segment-level analysis (in value terms) - eye make-up
Segment-level analysis (in volume terms) - eye make-up
Market size analysis - category: face make-up
Segment-level analysis (in value terms) - face make-up
Segment-level analysis (in volume terms) - face make-up
Market size analysis - category: lip make-up
Segment-level analysis (in value terms) - lip make-up
Segment-level analysis (in volume terms) - lip make-up
Market size analysis - category: nail make-up
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City Deep Dive
Market size analysis of top four cities
Market size analysis of top four cities by category
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison - by value (2014-2024)
Cross-category comparison - by volume (2014-2024)
Per capita consumption (by category), Japan compared to Asia-Pacific and global levels (in units), 2019
Eye make-up - value analysis by segment, 2014-2024
Eye make-up - volume analysis by segment, 2014-2024
Face make-up - value analysis by segment, 2014-2024
Face make-up - volume analysis by segment, 2014-2024
Lip make-up - value analysis by segment, 2014-2024
Lip make-up - volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value terms) in the make-up sector, 2019
Brand shares of top five companies (in value terms) by category, 2019
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2014-2024
Per capita expenditure (US$), 2014-2024
Make-Up sales distribution in Japan - by category (J¥ million), 2019
Brand share (in value terms) in the make-up sector, 2019
Brand share (in value terms) in the make-up sector, by category, 2019
Pack material (in million pack units), 2014-2024
List of Figures
Value and volume share of Japan in the global and Asia-Pacific make-up sector, 2019-2024
Japan compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Japan, Asia-Pacific, and global, 2014-2024
PCE comparison - Japan, Asia-Pacific, and global, 2014-2024
Market size and growth analysis by value and volume, make-up sector, 2014-2024
Extent to which consumers are trading down in the make-up sector
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, eye make-up category, 2014-2024
Market size and growth analysis by value and volume, face make-up category, 2014-2024
Market size and growth analysis by value and volume, lip make-up category, 2014-2024
Market size and growth analysis by value and volume, nail make-up category, 2014-2024
Share of key distribution channels (in value terms) - make-up, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value terms) in the make-up sector, 2019
Category-wise consolidation/fragmentation (in value terms) - make-up , 2019
Key pack materials in the Japanese make-up sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Japanese make-up sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Japanese make-up sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
Use of closure type by category (in pack units), 2019
Key primary outer types in the Japanese make-up sector, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014-2024
Use of primary outer type by category (in pack units), 2019
Volume growth analysis of top four cities (million units), 2013-2018
Volume growth analysis of top four cities by category (million units), 2018
Leading cities’ contribution to volume change, 2018-2023
Demographic analysis
Real GDP (J¥ billion) and annual growth (%)
Nominal GDP (J¥ billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in J¥ terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook