Home Retailing in Turkey, Market Shares, Summary and Forecasts to 2022

Home Retailing in Turkey, Market Shares, Summary and Forecasts to 2022


Home Retailing in Turkey, Market Shares, Summary and Forecasts to 2022, provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Turkey retail environment. In addition, it analyzes the key consumer trends influencing Turkey home industry.

Home sector sales are producing healthy growth in the country and are estimated to reach TL55 billion by 2022. The growth is driven by a positive economic scenario and improved purchasing power of Turkish shoppers. While home specialists remained the largest retail channel, with 80.1% market share in 2017, online retail is producing the fastest growth.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in home sector
  • Qualitative and quantitative insights of changing retail dynamics in home sector.
  • Turkey retail market is forecasted to grow at a CAGR of 3.3% during 2017-2022
  • Positive economic scenario in the country will aid home sector sales
  • Furniture & floor coverings sales are estimated to grow the fastest in the home sector
  • An improving housing market in the country is estimated to increase category sales
  • Homewares sales are increasing, driven by rising household consumption
  • While home specialists dominate sales; online retail produces the fastest growth
  • Online sales are forecast to grow threefold during 2017-2022
  • Isktikbal was the undisputed leader of home sector, supported by its large store count.
Reasons to buy
  • Gain a comprehensive knowledge on home sector in the Turkey retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the home market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international and domestic players operating in Turkey retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Key findings
The state of the nation
The state of retail

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