Home Retailing in Sweden, Market Shares, Summary and Forecasts to 2022

Home Retailing in Sweden, Market Shares, Summary and Forecasts to 2022


Home Retailing in Sweden, Market Shares, Summary and Forecasts to 2022, provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Sweden retail environment. In addition, it analyzes the key consumer trends influencing Sweden home industry.

Sales in the sector produced moderate growth due to declining house prices and stood at Skr118.7 billion in 2017. According to the Statistics of Sweden, the number of home purchases fell by 7.3% during Q1 2017 compared to the same period last year.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in home sector
  • Qualitative and quantitative insights of changing retail dynamics in home sector.
  • Sweden retail market is forecasted to grow at a CAGR of 3.3% during 2017-2022
  • Growth in the Swedish home sector is driven by a stable housing market
  • Sales are projected to grow at a CAGR of 4.6% during the forecast period
  • The largest category, accounting for 44.3% of total sector sales in 2017
  • Home specialists are losing market share to online retail and hypermarkets
  • Growing internet penetration will lead online sales to more than double by 2022
  • Ikea with a market share of 16.44% is the clear leader in the sector in 2017
  • Byggmax registered the highest sales growth during 2016-2017.
Reasons to buy
  • Gain a comprehensive knowledge on home sector in the Sweden retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the home market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international and domestic players operating in Sweden retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Key findings
The state of the nation
The state of retail

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