Country Profile: Make-Up sector in Turkey
Summary
Turkish Make-Up sector accounted for a volume share of nearly 1% of the global market and just over 10% of the reginal (Eastern Europe) market, in 2016. The sector was valued at around US$296 Million in 2016 and is expected to grow at a CAGR of over 7% during 2016-2021.Rise in number of working women leading to increase in income levels, and a large young population are driving the Turkish Make-Up sector.Per capita consumption stood at around 0.6 units compared to the global and Eastern Europe levels of 1.08 units and 1.3 units, respectively, in 2016.
Eye Make-Up was the largest with value sales of more than US$120Million in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of over 8% compared to Eye Make-Up, Face Make-Up or Lip Make-Up (each estimated to grow at a CAGR of around 7% each).
Hypermarkets & Supermarkets was the leading distribution channel in the Turkish Make-Up sector, accounting for a total value share of just over 29% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of about 24% and 9.5%, respectively. In 2016, Rigid Plastics was the most commonly used package material in the Turkish Make-Up sector. It accounted for a share of over 78% share, followed by Glass and Flexible Packaging with shares of about 19% and 2% respectively.
Top five brands in the Turkish Make-Up sector accounted for more than 65% value share with Flormar accounting for a leading share of well over 20% in 2016.
The report Country Profile: Make-Up sector in Turkey, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Turkey is forecast to grow at 7.3% CAGR in value terms during 2016-2021.
- Per capita consumption of Eye Make-Up market is the highest in Turkey.
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
- Flormar accounts for the leading share in the Turkish Make-Up sector.
- Rigid Plastics is the most commonly used package material in the Turkish Make-Up sector.
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive Summary
- 3. Turkey in the Global and Regional Context
- 3.1. Turkey’s share in the Global and Eastern European Make-Up sectors
- 3.2. Turkey compared to other leading countries in Eastern Europe
- 4. Market Size Analysis - Make-Up Sector
- 4.1. Value and volume analysis - Make-Up sector in Turkey
- 4.2. Per capita consumption - Turkey compared to Eastern Europe and globally
- 4.3. Extent to which consumers are trading up/down
- 4.4. Value and volume analysis of markets in the Make-Up sector
- 4.5. Growth analysis by markets
- 5. Market and Category Analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market analysis: Eye Make-Up
- 5.3. Market analysis: Face Make-Up
- 5.4. Market analysis: Lip Make-Up
- 5.5. Market analysis: Nail Make-Up
- 6. Distribution Analysis
- 6.1. Distribution channel share analysis: Make-Up
- 6.2. Distribution channel share analysis: Eye Make-Up
- 6.3. Distribution channel share analysis: Face Make-Up
- 6.4. Distribution channel share analysis: Lip Make-Up
- 6.5. Distribution channel share analysis: Nail Make-Up
- 7. Competitive Landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 8. Packaging Analysis
- 8.1. Packaging share and growth analysis by package material
- 8.2. Packaging share analysis by package material
- 8.3. Packaging share and growth analysis by pack type
- 8.4. Packaging share analysis by pack type
- 8.5. Packaging share and growth analysis by closure type
- 8.6. Packaging share analysis by closure type
- 8.7. Packaging share and growth analysis by primary outer type
- 8.8. Packaging share analysis by primary outer type
- 9. Macroeconomic Analysis
- 9.1. GDP per Capita
- 9.2. Population and population growth
- 9.3. Consumer Price Index
- 9.4. Population breakdown by age
- 10. Methodology
- 11. Definitions
- 12. Appendix
- 13. About GlobalData
- 14. Disclaimer
- 15. Contact Us
- List of Tables
- Table 1: Volume share of Turkey in the global and Eastern Europe Make-Up sector, 2011-2021
- Table 2: Growth analysis by markets, 2016-2021
- Table 3: Value analysis of the Eye Make-Up market by categories, 2011-2021
- Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021
- Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021
- Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021
- Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021
- Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021
- Table 9: Brand Value - Make-Up sector, 2016
- Table 10: Brand Value - the Eye Make-Up market, 2016
- Table 11: Brand Value - the Face Make-Up market, 2016
- Table 12: Brand Value - the Lip Make-Up market, 2016
- Table 13: Brand Value - the Nail Make-Up market, 2016
- Table 14: Market Definitions
- Table 15: Category Definitions
- Table 16: Channel Definitions
- Table 17: Market Value for Eye Make-Up - by category (TL Million), 2011-2021
- Table 18: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
- Table 19: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
- Table 20: Market Value for Face Make-Up - by category (TL Million), 2011-2021
- Table 21: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
- Table 22: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
- Table 23: Market Value for Lip Make-Up - by category (TL Million), 2011-2021
- Table 24: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
- Table 25: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
- Table 26: Market Value for Nail Make-Up (TL Million), 2011-2021
- Table 27: Market Value for Nail Make-Up (US$ Million), 2011-2021
- Table 28: Market Volume for Nail Make-Up (Million Units), 2011-2021
- Table 29: Components of change - by Market, 2015-2016
- Table 30: Make-Up Sales Distribution in Turkey - by Markets (TL Million), 2016
- Table 31: Package Material (in Million pack units)
- Table 32: Pack Type (in Million pack units)
- Table 33: Closure Type (in Million pack units)
- Table 34: Primary Outer Type (in Million pack units)
- Table 35: Exchange Rates: (US$-TL), 2011-2021
- Table 36: GDP Per Capita (TL)
- Table 37: Population
- Table 38: Consumer Price Index
- Table 39: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Turkey compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape
- Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021
- Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021
- Figure 4: Degree of trading up/down in the Turkish Make-Up sector, 2015-2016
- Figure 5: Value and volume growth analysis by markets, 2016-2021
- Figure 6: Per capita consumption (by markets) in Turkey compared to the global and Eastern European average, 2016
- Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
- Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
- Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
- Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
- Figure 11: Distribution channel share, Make-Up, 2011-2016
- Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
- Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
- Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
- Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
- Figure 16: Leading brands in the Turkish Make-Up sector, value share, 2016
- Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
- Figure 18: Leading brands in the Face Make-Up market, value share, 2016
- Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
- Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
- Figure 21: Packaging share and growth analysis by package material, 2011-2021
- Figure 22: Use of package material by markets (in pack units), 2016
- Figure 23: Packaging share and growth analysis by pack type, 2011-2021
- Figure 24: Use of pack type by markets (in pack units), 2016
- Figure 25: Packaging share and growth analysis by closure type, 2011-2021
- Figure 26: Use of closure type by markets (in pack units), 2016
- Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
- Figure 28: Use of primary outer type by markets (in pack units), 2016
- Figure 29: Relative comparison of countries based on PEST analysis
- Figure 30: Turkey’s GDP per capita, 2011-2016
- Figure 31: Population growth in Turkey, 2011-2016
- Figure 32: Consumer Price Index, Turkey, 2010-2016
- Figure 33: Age Profile, Turkey, 2016
- Figure 34: About GlobalData
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