Country Profile: Make-Up sector in Turkey

Country Profile: Make-Up sector in Turkey

Summary

Turkish Make-Up sector accounted for a volume share of nearly 1% of the global market and just over 10% of the reginal (Eastern Europe) market, in 2016. The sector was valued at around US$296 Million in 2016 and is expected to grow at a CAGR of over 7% during 2016-2021.Rise in number of working women leading to increase in income levels, and a large young population are driving the Turkish Make-Up sector.Per capita consumption stood at around 0.6 units compared to the global and Eastern Europe levels of 1.08 units and 1.3 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of more than US$120Million in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of over 8% compared to Eye Make-Up, Face Make-Up or Lip Make-Up (each estimated to grow at a CAGR of around 7% each).

Hypermarkets & Supermarkets was the leading distribution channel in the Turkish Make-Up sector, accounting for a total value share of just over 29% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of about 24% and 9.5%, respectively. In 2016, Rigid Plastics was the most commonly used package material in the Turkish Make-Up sector. It accounted for a share of over 78% share, followed by Glass and Flexible Packaging with shares of about 19% and 2% respectively.

Top five brands in the Turkish Make-Up sector accounted for more than 65% value share with Flormar accounting for a leading share of well over 20% in 2016.

The report Country Profile: Make-Up sector in Turkey, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
• Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
• Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Amway Corporation, Avon, Clarins Group, Elizabeth Arden, Inc., Estée Lauder Companies Inc., LOreal SA, OriflameCosmeticos S.A., Procter & Gamble, Yves Rocher SA

Scope

• The Make-Up sector in Turkey is forecast to grow at 7.3% CAGR in value terms during 2016-2021.
• Per capita consumption of Eye Make-Up market is the highest in Turkey.
• Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
• Flormar accounts for the leading share in the Turkish Make-Up sector.
• Rigid Plastics is the most commonly used package material in the Turkish Make-Up sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.