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Country Profile: Make-Up Sector in Ukraine

Country Profile: Make-Up Sector in Ukraine

Summary

Ukrainian Make-Up sector accounted for a volume share of 0.29% of the global market and 3.5% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 3% during 2016-2021.Growth in the sector can be attributed to growing ageing population that is keen on looking younger and increasing demand for natural products in the country.Per capita consumption stood at 0.36 units compared to the global and Eastern Europe levels of 1.08 units and 1.3 units, respectively, in 2016.

Lip Make-Up was the largest segment by value sales in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 4.4% compared to Eye Make-Up, Lip Make-Up (2.9%), and Face Make-Up.

Health & Beauty Stores was the leading distribution channel in the Ukrainian Make-Up sector, accounting for a total value share of 25.6% in 2016. It was followed by Hypermarkets & Supermarkets and Drug Stores & Pharmacies. In 2016, Rigid Plastics was the most commonly used package material in the Ukrainian Make-Up sector. It accounted for a share of 71.6%, followed by Glass and Flexible Packaging.

Top five brands in the Ukrainian Make-Up sector accounted for 47.8% value share in 2016. Oriflame, the leading brand, accounted for 16% share by value in the same year.

The report Country Profile: Make-Up Sector in Ukraine, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Coty, Inc., Procter & Gamble, Mary Kay, Inc., Revlon, Inc., The Estee Lauder Companies Inc., Eveline Cosmetics S.A., L`Oreal S.A., Faberlic Ltd, Clarins Group, OriflameCosmetics S.A., Lumene Group, Artdeco Cosmetic Gmbh, Amway Corporation, InvimaAb, Ruby Rose International Ltd, Chanel S.A., DrScheller, Elizabeth Arden, Inc., CosnovaGmbh, Avon Products, Inc., E. Tjellesen A/S, LVMH Moet Hennessy - Louis Vuitton, Yves Rocher International, Nogotok.

Scope
  • The Ukrainian Make-Up sector is forecast to register volume growth of 12.1% during 2016-2021
  • Ukraine ranks third on the extent of fragmentation when compared to the leading four countries in the region
  • The top five brands accounting for a 47.8% share in 2016
  • Lip Make-Up is the largest market in value and volume terms in the Ukrainian Make-Up sector
  • Health & Beauty Stores was the leading distribution channel in the Ukrainian Make-Up sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive Summary 2
3. Ukraine in the Global and Regional Context 3
3.1. Ukraine’s share in the Global and Eastern European Make-Up sectors 3
3.2. Ukraine compared to other leading countries in Eastern Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Ukraine 5
4.2. Per capita consumption - Ukraine compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-Up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16
6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21
7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
8. Packaging Analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39
9. Macroeconomic Analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46
10. Consumergraphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Degree of Urbanization 50
11. Methodology 51
12. Definitions 52
13. Appendix 55
14. About GlobalData 65
15. Disclaimer 66
16. Contact Us 67
List of Tables
Table 1: Volume share of Ukraine in the global and Eastern Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 9: Brand Value - Make-Up sector, 2016 23
Table 10: Brand Value - the Eye Make-Up market, 2016 25
Table 11: Brand Value - the Face Make-Up market, 2016 27
Table 12: Brand Value - the Lip Make-Up market, 2016 29
Table 13: Brand Value - the Nail Make-Up market, 2016 31
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 47
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 48
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 49
Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016) 50
Table 18: Market Definitions 52
Table 19: Category Definitions 53
Table 20: Channel Definitions 54
Table 21: Market Value for Eye Make-Up - by category (UAH Million), 2011-2021 55
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 55
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 56
Table 24: Market Value for Face Make-Up - by category (UAH Million), 2011-2021 56
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 57
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 57
Table 27: Market Value for Lip Make-Up - by category (UAH Million), 2011-2021 58
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 58
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 59
Table 30: Market Value for Nail Make-Up (UAH Million), 2011-2021 59
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 60
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 60
Table 33: Make-Up Sales Distribution in Ukraine - by Markets (UAH Million), 2016 60
Table 34: Package Material (in Million pack units) 61
Table 35: Pack Type (in Million pack units) 61
Table 36: Closure Type (in Million pack units) 62
Table 37: Primary Outer Type (in Million pack units) 62
Table 38: Exchange Rates: (US$-UAH), 2011-2021 63
Table 39: GDP Per Capita (UAH), 2011-2016 63
Table 40: Population, 2011-2016 63
Table 41: Consumer Price Index, 2011-2016 63
Table 42: Age Profile (Millions of Persons), 2016 64
List of Figures
Figure 1: Ukraine compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Ukraine compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Ukraine compared to the global and Eastern European average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 10: Distribution channel share, Make-Up, 2011-2016 17
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 15: Leading brands in the Ukrainian Make-Up sector, value share, 2016 22
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 20: Packaging share and growth analysis by package material, 2011-2021 32
Figure 21: Use of package material by markets (in pack units), 2016 33
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 23: Use of pack type by markets (in pack units), 2016 35
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 25: Use of closure type by markets (in pack units), 2016 37
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 27: Use of primary outer type by markets (in pack units), 2016 39
Figure 28: Relative comparison of countries based on PEST analysis 40
Figure 29: Ukraine’s GDP per capita, 2011-2016 43
Figure 30: Population growth in Ukraine, 2011-2016 44
Figure 31: Consumer Price Index, Ukraine, 2010-2016 45
Figure 32: Age Profile, Ukraine, 2016 46
Figure 33: Consumption of Make-Up by gender, Ukraine, 2016 47
Figure 34: Consumption of Make-Up by age, Ukraine, 2016 48
Figure 35: Consumption of Make-Up by education, Ukraine, 2016 49
Figure 36: Consumption of Make-Up by degree of urbanization, Ukraine, 2016 50
Figure 37: About GlobalData 65

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