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Country Profile: Make-Up Sector in Germany

Country Profile: Make-Up Sector in Germany

Summary

Rising spending power among women, led by increasing participation in the work force is driving the Make-Up sector in Germany. The Eye Make-Up market has the largest value and volume share while the Nail Make-Up market is projected to witness fastest growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel. Rigid Plastics is the most commonly used package material in the sector and is forecast to register the fastest growth during 2016-2021. L`Oreal S.A. and Cosnova Gmbh are the leading market players in the German Make-Up sector.

GlobalData’s Country Profile report on the Make-Up sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
  • The per capita consumption of Make-Up is higher in Germany compared to the global and regional level
  • Of the four markets, Eye Make-Up was the largest in value terms, in 2016
  • Hypermarkets & Supermarkets was the leading distribution channel in the German Make-Up sector
  • Maybelline is the leading brand in the German Make-Up sector
  • Rigid Plastics was the most commonly used package material in the sector
  • Usage of Make-Up is high among Germans who have received Post-Secondary Non-Tertiary education
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope
2. Executive Summary
3. Germany in the Global and Regional Context
3.1. Germany’s share in the Global and Western European Make-Up sectors
3.2. Germany compared to other leading countries in Western Europe
4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in Germany
4.2. Per capita consumption - Germany compared to Western Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Make-Up sector
4.5. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Private label share analysis
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About GlobalData
15. Disclaimer
16. Contact Us
List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of the Eye Make-Up market categories, 2011-2021
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Brand Value -Make-Up sector, 2016
Table 9: Brand Value - Eye Make-Up market, 2016
Table 10: Brand Value - Face Make-Up market, 2016
Table 11: Brand Value - Lip Make-Up market, 2016
Table 12: Brand Value - Nail Make-Up market, 2016
Table 13: Consumption of Make-Up by Gender and markets (Million Units, 2016)
Table 14: Consumption of Make-Upby age and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 16: Consumption of Make-up by urbanization and markets (Million Units, 2016)
Table 17: Market Definitions
Table 18: Category Definitions
Table 19: Channel Definitions
Table 20: Market Value for Eye Make-Up - by category (€ Million) 2011-2021
Table 21: Market Value for Eye Make-Up - by category (US$ Million) 2011-2021
Table 22: Market Volume for Eye Make-Up - by category (Million Units) 2011-2021
Table 23: Market Value for Face Make-Up - by category (€ Million) 2011-2021
Table 24: Market Value for Face Make-Up - by category (US$ Million) 2011-2021
Table 25: Market Volume for Face Make-Up - by category (Million Units) 2011-2021
Table 26: Market Value for Lip Make-Up - by category (€ Million) 2011-2021
Table 27: Market Value for Lip Make-Up - by category (US$ Million) 2011-2021
Table 28: Market Volume for Lip Make-Up - by category (Million Units) 2011-2021
Table 29: Components of change - by Market
Table 30: Make-Up Sales Distribution in Germany - by Markets (€ Million), 2016
Table 31: Package Material (in Million pack units)
Table 32: Pack Type (in Million pack units)
Table 33: Closure Type (in Million pack units)
Table 34: Primary Outer Type (in Million pack units)
Table 35: Exchange Rates: (US$-€), 2011-2021
Table 36: GDP Per Capita (€)
Table 37: Population
Table 38: Consumer Price Index
Table 39: Age Profile (Millions of Persons)
List of Figures
Figure 1: Volume share of Germany in the global and Western EuropeanMake-Up sectors, 2011-2021
Figure 2: Germany compared to the top four countries in Western Europe - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021
Figure 5: Degree of trading up/down in the GermanMake-Up sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Germany compared to the global and Western Europeanaverage, 2016
Figure 8: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, LipMake-Upmarket, 2011-2021
Figure 11: Value and volume growth analysis, NailMake-Upmarket, 2011-2021
Figure 12: Distribution channel share, Make-Up, 2011-2016
Figure 13: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 14: Distribution channel share, Face Make-Up market, 2011-2016
Figure 15: Distribution channel share, LipMake-Up market, 2011-2016
Figure 16: Distribution channel share, NailMake-Up market, 2011-2016
Figure 17: Leading brands in the GermanMake-Up sector, value share, 2016
Figure 18: Leading brands in the Eye Make-Up market, value share, 2016
Figure 19: Leading brands in the Face Make-Up market, value share, 2016
Figure 20: Leading brands in the Lip Make-Up market, value share, 2016
Figure 21: Leading brands in the Nail Make-Up market, value share, 2016
Figure 22: Private label penetration by markets (value terms), 2016
Figure 23: Growth analysis, private label and brands, 2011-2016
Figure 24: Packaging share and growth analysis by package material, 2011-2021
Figure 25: Use of package material by markets (in pack units), 2016
Figure 26: Packaging share and growth analysis by pack type, 2011-2021
Figure 27: Use of pack type by markets (in pack units), 2016
Figure 28: Packaging share and growth analysis by closure type, 2011-2021
Figure 29: Use of closure type by markets (in pack units), 2016
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 31: Use of primary outer type by markets (in pack units), 2016
Figure 32: Relative comparison of countries based on PEST analysis
Figure 33: Germany’s GDP per capita, 2011-2016
Figure 34: Population growth in Germany, 2011-2016
Figure 35: Consumer Price Index, Germany, 2010-2016
Figure 36: Age Profile, Germany, 2016
Figure 37:Consumption of Make-Up by Gender, Germany, 2016
Figure 38:Consumption of Make-Up by age, Germany, 2016
Figure 39:Consumption of Make-Up by education, Germany, 2016
Figure 40: Consumption of Make-Up by urbanization, Germany, 2016
Figure 41: About GlobalData

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